Business Innovation and Entrepreneurship (MA) Ostbayerische Technische Hochschule Amberg-Weiden (OTH)

In the Master's programme in Business Innovation and Entrepreneurship, you will deepen your knowledge of innovation, entrepreneurship and strategic management. The Master's programme combines scientific foundations with a consistent practical orientation and provides you with a clear content profile in the following areas:

• Innovation & Business Transformation
• Start-up & Corporate Entrepreneurship
• Entrepreneurial Finance & Investment
• Leadership & Change Management

Project-based teaching formats, interactive seminars and real-world innovation projects promote analytical thinking and entrepreneurial implementation skills. You will work systematically with scientific methods and develop the ability to translate complex economic issues into viable business models. Courses are usually taught in clusters. This compact structure creates space for intensive project work, exchange in the innovation environment and the independent development of start-up and innovation projects.

You will be accompanied by experienced professors and practical experts from the innovation and start-up environment. Personal support in small, international cohorts enables intensive exchange and individual feedback. At the Kemnath study location, you will benefit from an innovative learning environment in a rural area with close links between science, business and regional development.

Module Area 1

• Innovation Sprint and Opportunity Workshop
• Business Valuation and Financial Modelling
• Consumer Psychology and Behavioural Economics
• Negotiation and Communication for Entrepreneurs
• Business Innovation Lab

Module Area 2

• Legal and Tax Aspects of Entrepreneurship and Intrapreneurship
• AI, Digital Innovation and Technology Commercialisation
• Business Analytics for Decision-Making
• Digital & Strategic Marketing for Innovators
• Corporate Finance & Investment Strategies
• Venture Design Lab I: Idea & Validation

Module Area 3

• Innovation and Intellectual Property Protection
• Social Entrepreneurship and Sustainable Innovation
• Venture Design Lab II: Prototyping & Market Adaptation
• Master’s Thesis

Winter semester application period:
15 April to 15 September

Please check our application portal for all our current application deadlines.

Please note that there is a non-refundable 50 EUR application fee per study programme application.

• A relevant university degree with a minimum of 180 ECTS credits and a grade of "good" or higher is required; alternatively, a position within the top 40% of the cohort or a placement test.
• Relevant degree programmes include, in particular, those in economics, interdisciplinary fields (e.g. business psychology) and, to some extent, technology-related subjects; the decision is made by the Admissions Committee.
• If credits are missing (180–209 ECTS), additional academic or practical work must be completed within specified deadlines, otherwise the student will be de-registered.
• Applicants without a final degree certificate may be provisionally admitted; supporting documents must be submitted after one semester at the latest.
• Language requirements: English B2 and German B2 (with defined exceptions/proof of proficiency)

All students need to pay a semester contribution of 87 EUR (student union fee).

The cost of living varies from approx. 750 EUR to 900 EUR per month.

Study and Career Services
https://www.oth-aw.de/en/university/about-our-university/facilities/study-and-career-service/about-us/

In Germany - enrolment does not automatically mean a place in student dormitories. Therefore start your search for accommodation as early as possible.

https://www.oth-aw.de/en/international/paths-to-oth-amberg-weiden/international-full-time-students/housing-and-living/

To get a first impression of what our university has to offer, please take a look at our short OTH Amberg-Weiden Image Film!

Portfolio and departments

OTH Amberg-Weiden is a university with a very unique and international profile. About 50% of all students studying at our university are international students. The university offers around 50 study programmes in four departments (Industrial Engineering and Healthcare, Weiden Business School, Mechanical Engineering / Environmental Engineering, Electrical Engineering / Media / Computer Sciences), which all reflect current developments in engineering and the economy.

The university cultivates a unique model of co-operations and partnerships with companies, guaranteeing a direct transfer of knowledge and experience between teaching and practice, science and the economy.

Study Programmes

The university offers programmes taught in German and English. To learn more about our programmes, take a look at the following website on our study programmes.

Services

OTH Amberg-Weiden places strong emphasis on service. A staff-to-student ratio of 1:40 ensures excellent conditions for students. Discussions during lectures, small groups and close contact between students and staff are simply taken for granted. The Student Office (Admission Office), Study and Career Service and International Office of the university are in close contact with applicants and students. The Student Office is responsible for the application and admission procedures.

Research

The OTH Amberg-Weiden is firmly rooted in the region of the Upper Palatinate, working in close collaboration with renowned regional, national and international businesses, which in turn benefit from the OTH’s expertise and innovative strength. The university has very close relationships with more than 30 member companies of the PartnerCircle, a close network of the most renowned companies in the region.

Key benefits

• Small student groups
• State-of-the-art infrastructure
• 24/7/365 library
• Fast and easy contact with lecturers
• Close linking of theory and practice
• Top business contacts for optimal career opportunities during and after your studies (PartnerCircle)
• Contact with many partner universities worldwide
• Favourable rental prices and living costs in comparison to other German cities

The courses will take place at the Kemnath campus. To this end, the former secondary school is being extensively refurbished and modernised by the town of Kemnath. The building work is scheduled to be completed by the planned start of the academic year in October 2026, so that lectures and seminars can take place entirely on site. During the refurbishment, attention is also being paid to ensuring the accessibility of the buildings and rooms. The project is being funded as part of the Bavarian High-Tech Agenda and the Bavarian High-Tech Transfer Programme.

The town of Kemnath is supporting the university in equipping the premises and is working with university staff to assess the suitability of the rooms and the IT infrastructure. Once the refurbishment is complete, the university will provide the necessary equipment.