Arts and Cultural Management (MA) Leuphana University Lüneburg

The Master's programme in Arts and Cultural Management is offered by the Leuphana Professional School in cooperation with the Goethe-Institut. It is an English-language, distance-learning programme aimed at cultural professionals from all over the world. The programme focuses on comprehensive international cultural management with a key focus on the transdisciplinary combination of cultural and business studies.

The Master's programme is offered in two variants:

• 60 ECTS in three semesters
• 90 ECTS in four semesters

The distance-learning programme includes a total of two block seminars in Lüneburg but otherwise runs online. An e-tutor and the programme coordinator are available for support during the online blocks.

Contents of the Master's programme

• Social, political, and cultural transformation processes
• Management and finance
• Culture marketing, communication, and branding
• Organisational development
• Audience development
• International partnerships
• Market and business analysis
• Reception of culture and cultural theory
• Law in cultural organisations
• Sustainability and social responsibility
• Culture policy

A key focus of the cultural management Master's programme is on practical skills. That is why case studies and projects are an integral part.

Students can opt for either a three-semester or a four-semester programme. All courses are taught in English.

Modules

Focus modules: Methods and Tools

• Methods for Analysing Markets & Building Strategies (5 CP)
• Qualitative & Quantitative Methods (5 CP)

Focus modules: Arts & Cultural Consumption and Audiences

• Theories of Arts Consumption/Reception/Experience (5 CP)
• Audience Development (5 CP – elective module)
• Communication & Branding Strategies (5 CP – elective module)

Focus modules: Arts & Cultural Production and Cultural Organisations

• Theories of Art Production and Organisations (5 CP)
• International Law & Cultural Politics (5 CP – elective module)
• Developing Cultural Organisations (5 CP – elective module)
• Accounting, Finance, Fundraising (5 CP – elective module)
• Leadership and Governance for Cultural Organisations (5 CP – elective module)

Goethe-Institut modules: International Cultural Management in Transition

• Culture & Transformation (5 CP)
• Culture & Cooperation (5 CP – elective module)
• Participation, Diversity, & Empowerment (5 CP – elective module)
• Culture & Sustainability (5 CP – elective module)
• Culture & Digitality (5 CP)

Complementary studies

• The Individual & Interaction (introduction to the study programme) (5 CP)
• Society & Responsibility (5 CP)

The curriculum includes a total of four certificate courses that you can study for individually.

Goethe-Institut

• An undergraduate degree (e.g. Bachelor's)
• One year of relevant work experience in general
• Advanced English skills

Approx. 240 EUR per semester

Leuphana University of Lüneburg is one of Germany's landmark universities for higher education reform and innovation. With around 9,500 students and 175 full professors, the university has developed a highly recognised academic profile. Today, Leuphana University is regarded as a model institution for interdisciplinary and transdisciplinary research, academic organisation, innovation in teaching, and academic transfer.

Leuphana University's mission derives from the very idea of academic education as enabling an individual to live in a self-determined manner and also to take part in shaping society. A university for civil society in the 21st century, Leuphana follows the mission of being a humanistic, sustainable, and proactive university.

Lüneburg is a 1,000-year old city of 79,000 inhabitants, located near Hamburg. Established as a salt mining community, it enjoyed great prosperity in its early years, supplying the whole Scandinavian and Baltic Sea regions with salt. Renowned for its opportunities and affluence, Lüneburg was the place to be for Germany's most wealthy inhabitants, which is still evident in the well-preserved city centre.

Today, Lüneburg is essentially a university town. The lavish 14th and 15th century churches, St John's, St Michael's, and St Nicolai's, the beautiful baroque main square, and the tranquil medieval monastery attract visitors from all around the world.

The pedestrian city centre invites visitors to linger. A great number of well-assorted specialist shops in historic buildings featuring steep gables provide extensive shopping opportunities, and many cafés and pubs open their doors to visitors every day. In particular, the bars situated at Stint and in Schröderstraße offer a varied nightlife. Lüneburg also is a very vivid cultural spot; numerous musicians, artists, and actors are active in the clubs, studios, and theatres in town.