Master Strategic Marketing Management International School of Management (ISM)

In the Master's in Strategic Marketing Management, you will learn to analyse dynamic framework conditions in globalised markets and to develop promising strategies through qualitative and quantitative analyses. During your studies, you will benefit from the intensive exchange with experts from the business world and implement your own projects.

The MA Strategic Marketing Management prepares you for a career in international marketing. You will be able to derive promising marketing strategies from the findings of market research and the specifications of corporate management as well as to plan and control them in a goal-oriented manner.

In order to fully prepare you for a career in international data science, in this Master's programme:

• You’ll spend a semester abroad at one of the 190+ partner universities around the world.
• Optionally, you can opt for the Double Degree at a partner university abroad and graduate with two degrees at the same time.

The programme is also internationally AACSB accredited, ISM being the first German private university of applied sciences that received the prestigious AACSB accreditation in 2024.

Semester 1–2: Deepening knowledge in the different facets of marketing, i.e., Relationship Marketing, Digital Marketing, Above the Line Communication and Consumer Behaviour

Semester 3: Semester abroad at one of the ISM partner universities in Europe or overseas

Semester 4: Master's thesis

Practice-oriented lectures, consulting projects and a twelve-week practical phase are important components of the course. In addition, students have the possibility to complete an international double degree.

A twelve-week, compulsory internship in an international context during the first and second semesters guarantees a high level of practical relevance.

• A successfully completed Bachelor's degree with at least 180 ECTS points
• or an equivalent course of study at a university or university of applied sciences or a foreign higher education institution of corresponding rank
• and examinations must be at least 30 ECTS points in the field of business sciences
• Submission of the online application form and uploading of certain documents (Bachelor's degree certificate (if available), transcript of records, CV, letter of motivation, English language certificate of level B2)
• Participation in an online interview with programme director

Admission process:

The admission process takes place online and consists of preparing a brief case study presentation and an interview with the programme director. 

Included in the tuition fee

On average, the cost of living for students in Germany is about 1,000 EUR/month. Depending on lifestyle and choice of accommodation, higher costs might incur in cities such as Munich or Berlin.

As an international student in Germany, you can work part-time (20 hours per week) during the semester and full-time (40 hours per week) during the semester breaks. This means that over the course of a year, you can work a maximum of 140 full days or 280 half days without requesting approval from the German Employment Agency.

ISM is a private university of applied sciences that is financed solely by tuition fees. It supports international students with the allocation of scholarships – usually partial scholarships of 25% to 50% of the tuition fee – to enable suitable, highly motivated students to study at the university.

More information on scholarships and study financing

The Career Centre is the central service centre for student internships, career advice on career entry and future perspectives, and the set-up of a student's own network. The Career Centre offers the best possible support to students in order to help them prepare for job interviews and different career paths.

ISM does not have private dormitories and cannot offer student accommodation.