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Master's programme

International Marketing Management HWR Berlin (Berlin School of Economics and Law)

Duration
3 semesters
Language of instruction
English
Tuition fees
No tuition fees
Next application deadline
15 May 2027 (winter semester)
Language level required
English: B2
German: None

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Programme overview

Quick facts

Degree
MA
Duration
3 semesters
Full-time / part-time
Full-time
Intake
Winter semester
Joint degree / double degree programme
Yes
A Diploma supplement will be issued
Yes
Combined Master's degree / PhD programme
No

Language of instruction

English

English (100%)

Programme description

The "International Marketing Management" Master's programme imparts a broad academic education in business administration and offers an international and applied approach to the subject. In-depth specialisation studies are offered in the programme (e.g. international marketing, intercultural consumer behaviour, empirical methods in marketing). The course prepares graduates to take up executive functions and adequate positions in internationally operating corporations.
During the first semester, students attend core classes in international and strategic marketing management. In the second semester, students can select an area of specialisation from a pre-defined selection. In the third semester, students prepare their Master's thesis and take the final examination.
Courses in "International Marketing Management" are taught in English.
The individual courses are taught in the form of tutorials with a strong emphasis on case studies, giving students the opportunity to apply their acquired knowledge to practical issues.

Programme structure

The three-semester post-graduate programme is divided into two semesters of theory and case studies, and a third semester dedicated to the Master's thesis and final examinations. If an internship is included, the course of studies is extended from three to four semesters.
Total credits after successful completion of the Master's programme: 90 ECTS credits.

Mode of study

  • Fully on-site

International elements in the curriculum

The curriculum of this study programme includes international elements that support global perspectives and cross-cultural learning:

  • Training in intercultural skills
  • Projects with partners in Germany and abroad
  • International guest lecturers
  • Specialist literature in other languages
  • International comparisons and thematic reference to the international context

Selected students can participate in a double degree programme with the ESC Rennes in France.

Integrated internships

For admission to the programme, 210 ECTS credit points are required. Applicants with 180 ECTS credit points will be required to obtain the additional 30 ECTS credits, for example, by completing an internship in the third semester. The programme will then last four semesters.

Application and admission

Application period(s)

Winter semester

Applicants from Applications begin Application deadline
EU countries
15 March 2027
15 May 2027
Non-EU countries
15 March 2027
15 May 2027
Information on application periods

Academic admissions requirements

  • Bachelor's or equivalent degree in Business Studies
  • At least 210 credit points. Applicants with 180 credits will be required to obtain the additional 30 credits, for example by completing a placement in the third semester (the programme will then last four semesters).
  • Evidence specifically of having completed undergraduate modules in Marketing, totalling at least 15 ECTS (European Credit Transfer and Accumulation System)
  • English language skills at a high B2 level, proved by a standardised test. If you have studied in the higher education system for a minimum of two semesters entirely in English, this can be accepted as equivalent (please provide proof with your application). You do not need to provide further English certificates if you hold a GMAT.
  • Letter of motivation in English
  • Curriculum vitae in English

Helpful, but not required:

  • Proof of work experience in the field of studies if you have worked for at least one year (showing the content and period of employment)
  • A GMAT / GMAT Focus with a score above 600 points; with a GMAT / GMAT Focus no extra English proof needs to be submitted

Language requirements

Please check all requirements directly with the respective higher education institution. Exceptions may apply. See our website for further details.

German language requirements

German: None

English language requirements

English: B2

Accepted certificates include
Certificates Minimum result
Oxford Test of English
Total: 126 / 200
UNIcert® English
Total: UNIcert® II
TOEFL iBT (since 2026)
Total: 4.5 / 6
TOEFL iBT (before 2026)
Total: 83 / 120
IELTS Academic
Total: 6 / 9
PTE Academic
Total: 67 / 90

How to apply?

uni-assist

You can apply via uni-assist, the application processing service for international students.

Click here

Costs and funding

Tuition fees per semester

No tuition fees

Semester contribution

Approx. 350 EUR per semester

Cost of living

Between 800 and 1,000 EUR monthly:
Student residence: 400 to 500 EUR
Health insurance: approx. 100 to 150 EUR

Part-time employment

There are many job opportunities for students in Berlin. Non-EU students are permitted to work within specified limits.

Living & services

Support for international students

  • Welcome event
  • Buddy programme

Accommodation

The German National Association for Student Affairs ("Studierendenwerk") and other institutions currently offer 15,600 rooms in student halls of residence throughout Berlin. Due to waiting lists, it is advised to get in contact with the service early on.

You can also look online for shared flats, e.g. here: www.wg-gesucht.de/en/.

Contact

Main contact

Department of Business and Economics

Address
Badensche Straße 50-51, 10825 Berlin
Email
E-mail

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Always know what comes next

Study Guide gives you a personal to-do list tailored to your background, qualifications and interests, so you always know what to do next.