Marketing & Brand Management (MSc) Hochschule Fresenius - University of Applied Sciences

Our Master's programme in Marketing & Brand Management (MSc) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The programme provides the necessary knowledge and skills for students to excel in this highly sought-after field.

In this programme, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.

Our Master’s programme in Marketing & Brand Management (MSc) consists of four semesters. The first two semesters are dedicated to helping you build a strong foundation in marketing and brand management. Coursework includes:

• Strategic Marketing Management
• Brand Theory & Corporate Brand Strategy
• Leadership & Management
• Advanced Project Management
• Brand Architecture & Positioning
• Innovation Management & Design Thinking
• Quantitative & Qualitative Methods for Business

The programme also offers a range of elective modules that allow you to tailor your studies to your specific interests. During the third semester, you can select an elective module from the following options:

• Corporate Finance
• Sustainability Management & CSR (Corporate Social Responsibility) in a Global Context
• Entrepreneurship
• International Relations & Current World Affairs

Alternatively, you may choose to complete an internship instead of an elective module or opt for a semester abroad.

You’ll conclude your studies with a Master’s thesis.

To be eligible for admission to the Master’s programme in Marketing & Brand Management (MSc) at Hochschule Fresenius, you must meet the following requirements:

Bachelor's degree: you must have successfully completed a Bachelor’s programme consisting of at least 180 credit points.

Subject-specific admission requirement: you must have earned at least 60 credit points in management or business administration during your Bachelor's degree. If you have earned less than 60 credit points in these fields, you must pass an admissions test.

If you have not yet completed your Bachelor's degree, you can still enrol in the Master's programme at Hochschule Fresenius, provided that you have completed at least 80% of the required credit points. Additionally, Bachelor’s students enrolled at Hochschule Fresenius are only required to pay the monthly Master's tuition fees when they begin the programme.

Included in tuition fees

Alumni & Corporate Relations offers our students many opportunities to improve their own career profiles, to get in contact with business partners and alumni and supports them with finding an internship or a job.
We have a network of 556 cooperation partners from business, science and politics.

Get more information at: www.hs-fresenius.com/accomodation/.

Hochschule Fresenius blends tradition with innovation. Digital transformation, demographic change or skills shortages: we know what makes people, societies and economies tick. We are constantly developing our study programmes to train the next generation of specialists and managers. Join us and help shape the future with your specialist skills, creativity, agility and empathy.

Reasons to study here: 

• Total flexibility when choosing your location and model of study in Germany and our integrated semesters abroad.
• Teaching is practical: Most of our lecturers work in their area of specialisation. Courses often also feature guest lectures to relate theory to practice.
• Personal attention: The group size has a maximum of 25 students. Our staff and lecturers will be happy to help you at all times.

Education

Fresenius University of Applied Sciences is one of the oldest private universities in Germany. It is state-recognised and has an academic and educational tradition stretching back about 170 years. The International Business School is a school of Fresenius University of Applied Sciences. Its English-taught programmes attract international students and offer globally oriented students an international dimension in higher education. The resulting study groups provide exciting possibilities for students to build bridges across cultures at the start of their academic careers.

Accreditation

Hochschule Fresenius offers the highest quality of education. We possess institutional accreditation by the German Council of Science and Humanities since 2016 and the system accreditation since 2015. All study programmes passed the internal quality assurance and are fully accredited and state-recognised.

Berlin has many faces, and it is much more than just Germany’s capital and political centre. This vibrant, historic city is brimming with culture, boasts three opera houses, more than 150 theatres and venues, over 175 museums and collections, around 300 galleries, more than 250 public libraries and 130 cinemas. This cosmopolitan city has an incredibly diverse population. With hip districts for various tastes, countless parks and green spaces, an abundance of sports, and a whole host of sights, and a great atmosphere, it won’t take you long to fall in love with Berlin.

Its 3.5 million inhabitants include around 170,000 students, while many others come to the city to work. Berlin is a key centre for the IT and telecommunications industry, the tourism sector is constantly growing, many agencies and consultancies concentrate their workforce here, the service economy is booming, and the art and fashion scene is flourishing. The city’s many public authorities also employ a large number of people. Our students come here to learn, and they make the city their home.