Luxury Management (MSc) Hochschule Fresenius - University of Applied Sciences

Luxury brands like Rolex, Hermès, Chanel, and Rolls-Royce have a unique appeal to their target audiences and employ distinct methods to achieve success and differentiate themselves from competitors. The Luxury Management (MSc) Master's programme is designed for those who are passionate about luxury brands and want to specialise in management, marketing, sales, and strategy after completing their Bachelor's degree. It provides insights into the specific workings of the luxury sector and its approach to marketing and sales.

At AMD Akademie Mode & Design, we emphasise learning by doing. This programme provides application-oriented teaching by experienced professionals who will share their expertise. Through project work and case studies, you’ll gain hands-on experience.

The first half of the Master's programme in Luxury Management (MSc) focuses on laying the foundation for your career in the luxury sector. Courses will include:

• Strategic Marketing & Brand Management
• Leadership & Management
• Advanced Project Management
• Customer Experience in Luxury
• Strategic & Financial Management in Luxury
• Innovation Management & Design Thinking
• Quantitative & Qualitative Methods for Business

Additionally, in the second semester, you can join a business excursion to one of Europe’s luxury hubs, such as Milan or Paris.

The Master’s programme also provides you with ample opportunities to pursue your interests and enhance your professional profile. In the third semester, you can opt for an elective module on one of the topics below:

• Sustainability Management & CSR (Corporate Social Responsibility) in a Global Context
• Entrepreneurship
• International Relations & Current World Affairs
• Consumer Behaviour & Psychology

Alternatively, you can choose to do an internship in the luxury sector or spend a semester abroad at a partner university that is offering a programme in Luxury and Fashion Management (Italy, France, or UK).

To study Luxury Management (MSc) at AMD in Düsseldorf, you will need to meet the following requirements:

• Holding a Bachelor’s degree (min. 180 CP), including at least 30 credit points in business-related subjects
• English language skills at level B2 of the Common European Framework of Reference for Languages (CEFR)

If your profile doesn’t fully meet these requirements, you can show your suitability by taking an admissions test. You will also need to submit a CV and a short letter explaining your motivation for the programme. If you have any further questions, please get in touch with our Study Advice Service.

Approx. 20 EUR

Alumni & Corporate Relations offers our students many opportunities to improve their own career profiles, to get in contact with business partners and alumni and supports them with finding an internship or a job.
We have a network of 556 cooperation partners from business, science and politics.

Get more information at: www.hs-fresenius.com/accomodation/.

Hochschule Fresenius blends tradition with innovation. Digital transformation, demographic change or skills shortages: we know what makes people, societies and economies tick. We are constantly developing our study programmes to train the next generation of specialists and managers. Join us and help shape the future with your specialist skills, creativity, agility and empathy.

Reasons to study here: 

• Total flexibility when choosing your location and model of study in Germany and our integrated semesters abroad.
• Teaching is practical: Most of our lecturers work in their area of specialisation. Courses often also feature guest lectures to relate theory to practice.
• Personal attention: The group size has a maximum of 25 students. Our staff and lecturers will be happy to help you at all times.

Education

Fresenius University of Applied Sciences is one of the oldest private universities in Germany. It is state-recognised and has an academic and educational tradition stretching back about 170 years. The International Business School is a school of Fresenius University of Applied Sciences. Its English-taught programmes attract international students and offer globally oriented students an international dimension in higher education. The resulting study groups provide exciting possibilities for students to build bridges across cultures at the start of their academic careers.

Accreditation

Hochschule Fresenius offers the highest quality of education. We possess institutional accreditation by the German Council of Science and Humanities since 2016 and the system accreditation since 2015. All study programmes passed the internal quality assurance and are fully accredited and state-recognised.