Business Administration, Specialisation in Digital Customer Experience & Service Design Catholic University of Eichstätt-Ingolstadt

After completing the double degree, students will receive two diplomas from two top universities – an MSc in Business Administration from the Catholic University of Eichstätt-Ingolstadt and a Master's in International Marketing of Innovation from Toulouse School of Management. Both programmes are closely intertwined and offer in-depth knowledge of marketing and service management, especially regarding the topics of digitalisation and innovation. As customer experience gains more importance in companies, it is necessary for managers to be competent in those fields. The Master's specialisation is a fully integrated study programme where students spend half of their studies abroad in France, studying alongside French students throughout the entire course of studies, at the Ingolstadt campus as well as in Toulouse. Through this deep integration, students develop profound language proficiency in German, French and English, which will go far beyond the level acquired during a usual semester abroad.

Students of the programme acquire knowledge of technology-driven marketing and service management over four semesters. After completion of the programme, students are well equipped to take senior jobs in the following roles and fields: product manager, customer experience manager, e-marketing, community manager, E-CRM manager, and e-marketing manager. Because the programme offers a good mixture of theoretical and practical modules, it is also possible to enrol in a PhD programme and focus on research.

Your advantages of choosing a programme supported by the FGU:

• Being part of a German-French group of students who receive special support and sponsorship during their studies
• The duration of studies is divided equally between both partner universities.
• A fixed curriculum with a minimum stay of two semesters at the partner university
• The FGU grants 350 EUR per month to every student of the major during their stay abroad.
• Recognition of all academic credits earned at the respective exchange university
• Integrated, English-taught study programme at WFI and at the renowned partner university, Toulouse School of Management
• Students earn the academic degree of “Master of Science – Business Administration” at WFI as well as the “Diplôme de Master – International Marketing of Innovation” of Toulouse School of Management without an extension of the duration of the studies.
• All study programmes sponsored by the FGU are subject to strict quality control, which is assured by regular evaluations carried out by independent German and French university professors. This double Master’s degree is accredited by the FGU.

You will start your studies with two semesters at the Ingolstadt School of Management on the Ingolstadt campus of the KU Eichstätt-Ingolstadt and then transfer to the University in Toulouse for your third semester. During the fourth semester, you will be working on your Master’s thesis, and this can be done in cooperation with a business if you wish to do so. Additionally, you will deepen your experience of the business world in an internship in France or another French-speaking region. This offers you the flexibility to intern in a company in regions such as Romandy, Canada or Africa and thereby broaden your horizons.

Students learn the basics of digital marketing and service management in required modules during the first, second and third semesters in Toulouse and Ingolstadt. Digital transformation is a central topic involved in all these modules. The broad range of topics allows students to acquire a broad range of skills that are relevant for their later careers. Some mandatory courses are:

• International Strategic Marketing, Market Analysis and Planning
• Digital Marketing & Consumer Behaviour in the Digital World
• CRM & Sustainable Marketing
• Innovation and Creativity in Individuals, Teams and Organisations
• Return on Service Design & Customer Experience

In the two semesters at WFI, students choose elective modules worth 30 ECTS credits. They can choose from a diverse pool of modules from the faculty’s other specialisations in Entrepreneurship, Business Analytics and Operations, Finance or Corporate Management. Students can thus flexibly supplement their studies according to their interests.

Course types include, for example, lectures and exercises, practical projects, or research-oriented seminars. Group work is a huge part of the courses at both TSM and WFI and leads to a close interaction with other students. Courses like a market game simulation or a challenged-based course on innovation offer new types of learning experiences, which deepen the understanding of the topics through a hands-on approach.

Université Toulouse 1 Capitole, Toulouse School of Management (TSM)

A six-month internship is an integral part of the double-degree Master's programme: In the fourth semester, students do an internship in France or in a francophone country, e.g. French-speaking areas in Canada, Africa, or Switzerland.

For their internship abroad, but also for their stay in Toulouse, students can apply for Erasmus funding (among others).

The application deadline for individuals who have obtained their university degree within the European Union extends from 1 April to 15 June.
For those who have obtained their university degree outside the European Union, the application deadline ends earlier, on 15 May.

Prerequisites

First qualifying degree in the field of business studies, business administration, economics or a very similar field obtained at a university in Germany or abroad

Proof of prior knowledge in

• English, German and French language skills (details see below)

Number of places

Number of places: 10 (including international students)

Documents

• Bachelor’s degree, which must be formally equivalent to a German Bachelor's. If you are not sure whether your previous course of studies qualifies for your chosen degree programme at our university, you may have a first check at the "anabin data bank" (https://anabin.kmk.org/cms/public/startseite).
• Full CV
• Original or certified true copy of your school leaving certificate as well as original or certified true copy of German, English, or French translations of the named certificates
• School leaving certificate with average grade. To convert the grade of your school into a German grade, we would need the official grading system of your school. Please prepare a copy of the official grading system for uploading.
• If applicable: university entrance examination certificate from your home country
• Applicants who have completed previous periods of study in China, Vietnam, India, or Mongolia: APS certificate
• Original or certified true copy of your university leaving certificate (Bachelor's degree or equivalent) as well as original or certified true copy of German, English, or French translations of the named certificates
• Full transcripts of your Bachelor's studies. Your transcript should show the average grade of your university degree. To convert this grade into a German grade, we would need the official grading system of your university. Please prepare a copy of the official grading system for uploading.

Currently 88 EUR per semester, subject to change

The costs of living in Ingolstadt or Eichstätt are relatively low compared to large university cities. Rental costs in subsidised student residences (offered by the Studentenwerk Erlangen, the Canisius-Stiftung or the St. Gundekarwerk) range between 300 to 400 EUR per month depending on size and furnishing. Rental costs in privately owned residences are slightly higher and range around 750 EUR per month in Ingolstadt. In Eichstätt, rental costs are generally slightly lower. All KU students can eat in the university’s canteen at favourable prices. The price for a main dish is between 3.50 and 5.50 EUR. Health insurance costs are approx. 140 EUR per month. In total, you should plan with monthly costs of 1,000 EUR, in Eichstätt it could be less.

It is possible to find a job as a student assistant ("Hiwi") by contacting professors and university departments directly. Information on current job vacancies can also be found on the website of each chair.

There are also different offers for temporary part-time jobs outside the university, for example, in restaurants or in shopping malls. Eichstätt and Ingolstadt are the cities with the lowest unemployment rates in Germany.

The KU offers academically qualified international students in financial need a partial scholarship. Please find more information on financial issues, scholarships and prerequisites on our website.

https://www.ku.de/en/career-center/

The International Office at the KU offers a housing service. It helps international students find accommodation, and it facilitates contact between students and the future landlord or landlady. This service is free of charge. However, a housing service deposit is charged, and this will be refunded at the end of your rental contract. Please find more information on housing at the KU here.