Digital Business Modelling and Entrepreneurship Bavarian University of Business and Technology (HDBW)

Digital business models are transforming industries, creating new markets, and driving innovation across the global economy.

The Master's programme in Digital Business Modelling and Entrepreneurship at HDBW Munich equips students with the knowledge and practical skills to develop, evaluate, and scale digital business opportunities in both start-ups and established organisations.

Combining entrepreneurship with modern management, the programme focuses on strategy, innovation, leadership, finance, business planning, and organisational development in technology-driven environments.

You will learn how to identify market opportunities, design sustainable digital business models, and lead digital transformation initiatives.

The programme prepares graduates for careers in innovation management, digital strategy, business development, consulting, entrepreneurship, and intrapreneurship.

What you can expect in this HDBW programme:

• Small classes with personal support and active participation
• Professors with extensive industry and entrepreneurial experience
• Interdisciplinary learning that combines business, technology, and leadership
• Practical projects addressing real-world business challenges
• Development of professional and entrepreneurial skills for future leadership roles
• Direct access to a strong network of companies and industry partners in Bavaria's dynamic business ecosystem

First semester:

• Principles of Business Modelling and E-Business
• Principles of Entrepreneurship for Start-Ups
• Digital Culture, Trend Analysis and Creative Combination
• Applied Business Law for Entrepreneurs
• Applied Business IT for Digital Business Models
• Strategy and Innovation Management

Second semester:

• Entrepreneurial Finance and Financial Planning
• Digital Value Chain Management – front-end and back-end considerations
• Creating and Managing Customer Experience
• Business Analytics and Data Management
• Digital Marketing
• Product and Service Design

Third semester:

• Intrapreneurship and Change Management for Digital Enterprises
• Management of Heterogeneous Teams Over Corporate Lifecycles
• Master's Thesis
• Master's Thesis – Final Exam

Completed Bachelor's degree in

• Business administration
• Industrial engineering
• (Business) Information Technology
• Other courses of study on request 

"Pre-Master" for a Bachelor's degree obtained outside the EU

• In case of a non-EU Bachelor's degree, a "Pre-Master" is compulsory with one semester prep course for academic skills and German language and culture classes.
• However, full recognition is possible with a matching Bachelor's degree and more than three years of work experience.

ECTS

• 210 ECTS
• For a Bachelor's degree with 180 ECTS, individual agreements will be made before the start of the Master's programme to obtain the missing ECTS.

• 97 EUR per semester – compulsory contribution for the Munich and Upper Bavaria Student Union
• 43 EUR per month (optional) – for the use of regional public transport throughout all of Germany

• Minimum of 600 EUR rent per month for a shared room in and about Munich
  plus
• 600 EUR estimated minimum costs per month for personal expenses

Numerous part-time job opportunities are available during studies in Munich, contingent upon your visa status permitting it.

The city hosts a multitude of international companies and their offices, including Google, Microsoft, The Walt Disney Company, alongside the headquarters of German companies like Allianz Insurances, BMW, Flixbus, Siemens, Münchner Rück, etc.

With our HDBW Career Center by Jobteaser, we now provide a central platform for your search for student jobs, internships, final theses and permanent positions post-graduation.

Discover exclusive job opportunities tailored for HDBW students and explore exciting partnerships with companies in the greater Munich area. Additionally, discover a variety of companies and job offers in the region, in Germany, and throughout Europe.

Interesting events for your career are also displayed, and you can find out more in the career tips section. You can also read testimonials from other students about their internship experiences at certain companies.

HDBW does not have its own student accommodation. However, we support international students by providing extensive information and helpful resources on student housing in Munich on the HDBW website.

HDBW – the Bavarian University of Business and Technology is a small private, state-accredited University of Applied Sciences located in Munich. Founded in 2012, HDBW offers high-quality, application-oriented degree programmes in business and technology.

Rooted in industry and founded by the Bavarian business community, HDBW maintains strong and direct connections to companies and decision-makers. This close cooperation with the business world gives students early access to a strong professional network and shapes the practical orientation of all degree programmes.

At HDBW, business, technology, digitalisation and Artificial Intelligence are combined in innovative, future-oriented full-time and part-time study programmes. Key topics such as AI, data-driven decision-making and digital transformation are integrated across the curricula with a strong focus on real-world application.

HDBW follows an interdisciplinary approach and prepares students for careers in an increasingly digital and global economy. Alongside technical and economic expertise, students develop entrepreneurial thinking, leadership competencies and essential soft skills.

HDBW offers Bachelor’s degree programmes in Business Administration, Industrial Engineering and Business Informatics, as well as English-taught Master’s programmes in Digital Business Modelling and Entrepreneurship, Cyber Security, and Digital Factory & Operational Excellence. In addition, a leadership-oriented MBA programme is available in both English and German.

Studying at HDBW means collaborative learning in small groups, predominantly in presence. Close interaction with professors, personal academic support and teamwork are central elements of the learning experience. HDBW stands for networked learning – fostering lasting connections between students, alumni, faculty and industry partners.

The campus is located in eastern Munich, close to the city’s international trade fair centre and easily accessible by public transport.

We look forward to welcoming you to HDBW in Munich – the Bavarian capital in Southern Germany.

HDBW Munich
Konrad-Zuse-Platz 8
81829 Munich
Germany

More about the HDBW campus