Master of Arts in Marketing and Artificial Intelligence Aalen University
- Duration
- 3 semesters
- Language of instruction
- English
- Tuition fees
- Tuition varies
- Next application deadline
- 15 March 2027 (winter semester)
- Language level required
- English: B2German: None
Programme overview
Quick facts
- Degree
- MA
- Duration
- 3 semesters
- Full-time / part-time
- Full-time
- Intake
- Winter and summer semester
- Joint degree / double degree programme
- No
- A Diploma supplement will be issued
- Yes
- Combined Master's degree / PhD programme
- No
Language of instruction
All courses are taught in English. A German language course is part of the syllabus.
Programme description
The goal of the English-taught Master's course of study (MA) in Marketing and Artificial Intelligence is to educate the next generation of marketing leaders for "one world".
Learn about the latest developments in generative AI and how they revolutionise marketing automation. Become well trained in traditional marketing – on a strategic as well as on an operational level. Practice what you have learned immediately in business cases, also together with partner companies.
The Master's programme is organised around the five cornerstones:
- International Marketing (Strategic Marketing, Consumer Behaviour, Brand Management)
- Marketing and Social Media Analytics (with R, Python and Generative AI)
- Conversational AI Applications
- Creativity, Entrepreneurship and Sustainability
- Cross-Functional Skills and Self-Development
As a graduate with a Master of Arts in Marketing and Artificial Intelligence from Aalen University, you will be an expert in modern marketing and highly attractive for employers.
Students can opt for a double degree with ESC Clermont-Ferrand, France.
Programme structure
- Semester 1: Lectures, seminars and case studies
- Semester 2: Lectures, seminars and case studies
- Semester 3: Master's thesis
- Optional: An industrial placement or a semester abroad
- Further option: Double degree with ESC Clermont Ferrand, France
Mode of study
- Fully on-site
International elements in the curriculum
The curriculum of this study programme includes international elements that support global perspectives and cross-cultural learning:
- International guest lecturers
Integrated internships
An internship on a voluntary basis is possible.
Application and admission
Application period(s)
Summer semester
| Applicants from | Applications begin | Application deadline | |
|---|---|---|---|
All countries
|
15 June 2026
|
15 September 2026
|
Winter semester
| Applicants from | Applications begin | Application deadline | |
|---|---|---|---|
All countries
|
15 December 2026
|
15 March 2027
|
Academic admissions requirements
In general, the following requirements must be met to apply:
- A professionally qualifying university degree in Business Administration, Economics, or a related field
- A university degree comprising at least 210 ECTS, or 180 ECTS (in which case an additional 30 ECTS must be acquired during the Master’s programme). At least 50% of the ECTS from the Bachelor’s degree must be in the field of Economics.
- A minimum final grade of 2.5
Language requirements
German language requirements
English language requirements
Accepted certificates include
| Certificates | Minimum result |
|---|---|
TOEFL iBT (before 2026)
|
Total: 72 / 120
Reading: 18 / 30
Listening: 20 / 30
Writing: 17 / 30
Speaking: 17 / 30
|
TOEFL iBT Home Edition (since 2026)
|
Total: 4.5 / 6
Reading: 4.5 / 6
Listening: 4.5 / 6
Writing: 4.5 / 6
Speaking: 4.5 / 6
|
How to apply?
Costs and funding
Tuition fees per semester
| Applicants from | Tuition fee | |
|---|---|---|
Non-EU countries
|
1,500 EUR
|
Semester contribution
Currently 170 EUR per semester (including contribution to the student association)
Cost of living
Approx. 998 EUR per month to cover personal expenses
Part-time employment
Either at the university or outside; at one's own initiative only
Scholarships and financing information
"Deutschlandstipendium" (Germany Scholarship): a scholarship programme for excellent students, open to German and international students. Recipients receive 300 EUR per month.
Special promotion / funding of the programme
- Other (e.g. state level)
Living & services
Support for international students
- Welcome event
- Buddy programme
- Tutors
- Accompanying programme
- Help with finding accommodation
- Support with registration procedures
Please refer to the International Center of Aalen University: https://www.hs-aalen.de/en/international-center/.
Please also refer to Information for International Students.
Course-specific language courses available
Career advisory services
Intercultural trainings, additional German language courses, job application trainings, and (relocation) counselling
On top of that, there are business mentoring programmes for students and a dedicated mentoring programme for women (KarMen) - students will be coached by an executive of a partner company.
Accommodation
Please refer to https://aalen.instructure.com/courses/10975. Support is also provided by the International Center.