International Wine Business (Bachelor of Science) Hochschule Geisenheim University

The Whole Wine World in an English-Speaking Degree Programme

Are you equally fascinated by marketing and business as well as the art of winemaking? Our English-taught BSc in International Wine Business offers you the ideal combination.

The degree course combines topics in economics with knowledge of wine-growing and winemaking. It is supported by practical projects, experts and lecturers from industry, excursions and practical training, thus equipping our graduates for various positions in the wine business.

The practically-oriented education at Hochschule Geisenheim University enjoys an excellent reputation worldwide, and the university's wide-ranging network makes it possible for our students to gain experience abroad, either in a study-exchange programme or in an internship.

Semi-compulsory modules – Year 1

• International Wine Profiles (6 CP)
• Introduction to Viticulture and Enology (2 CP)
• English Presentations and Writing (6 CP)
• German Language Course (6 CP)

Semi-compulsory modules – Year 2

• Marketing Project: Southern Europe (6 CP)
• Investment and Financing Planning (6 CP)
• Advanced Business English (6 CP)
• Business and Technical German (6 CP)
• Business and Technical French (6 CP)
• Business and Technical Italian (6 CP)
• Business and Technical Spanish (6 CP)

Semi-compulsory modules – Year 3

• Marketing Project: Central and Eastern Europe (6 CP)
• Marketing Project: Asia (6 CP)
• Marketing Project: Italy, Switzerland, Austria (6 CP)
• Project: “New World“ Marketing (6 CP)
• Project: Strategic Planning (6 CP)
• Business Simulation (3 CP)

Optional modules – Year 1

• Addiction Prevention (2 CP)
• Economic, Agricultural and Consumer Politics (4 CP)

Optional modules – Year 2

• Extended Excursions (2 CP)
• E-Commerce (2 CP)
• Project Market Research (4 CP)

Optional modules – Year 3

• Short Excursions (3 CP)
• Business Plan (3 CP)

Module Manual

The programme includes a compulsory 12-week internship, which can be done abroad or at an international company. There is also an opportunity to complete a further internship of at least two months (voluntarily). Case studies, several field trips and practical exercises are also part of the programme.

It is possible to study at Hochschule Geisenheim University if you:

1. have a university entrance qualification comparable to the German university entrance qualification (HZB), and
2. can provide proof of the required language skills, and
3. can provide proof of completion of 12 weeks of the required pre-study internship before the beginning of your studies. (An important intention in our study programme is the close connection to business and to practicability, from the beginning. Therefore, we require a 12-week practical training or work experience in the wine industry prior to studies.)

https://www.hs-geisenheim.de/en/studies/prospective-students/application/information-for-international-applicants/

350 EUR per semester

990 EUR per month (including rent of ~440 EUR)

If you have to apply for a visa or a residence permit, you will need to show 861 EUR per month for 12 months.

You student card is also valid as a Germany-wide ticket for public transport.

The career service helps students find job opportunities related to the study programme.

Deutschlandstipendium

Yes

~ 440 EUR per month

• Long history and global reputation for excellence in wine research, innovation and wine education
• Close links between research, teaching and practice
• Undergraduate and graduate programmes in Viticulture, Enology and International Wine Business
• PhD opportunities and graduate school
• Strong international network and central hub for wine professionals worldwide
• Close partnerships with wineries, wine organisations and industry leaders

• Centrally located in Europe to explore Europe
• Close to Frankfurt and Frankfurt International Airport
• Peaceful, safe and charming Geisenheim with 12,000 residents
• Located in Germany's famous wine region Rheingau
• Rhine River & UNESCO World Heritage Site