Global Digital Marketing and Sales Heilbronn University of Applied Sciences

The Global Digital Marketing and Sales programme at Heilbronn University of Applied Sciences, presented by the Faculty of Management and Sales at our Schwäbisch Hall Campus, offers a comprehensive exploration of the dynamic landscape of digital commerce and business administration. Tailored to both German and international students, this programme is conducted entirely in English, fostering a multicultural learning environment conducive to global perspectives.

Structured over a span of seven semesters, the curriculum is designed around three key pillars, each meticulously crafted to equip students with the skills and knowledge essential for success in the digital age. The initial two semesters are dedicated to General Management, laying a robust foundation in fundamental business principles and practices.

Subsequently, students delve into the intricacies of General Sales Management, where they learn to navigate the complexities of modern sales strategies and techniques. This phase is complemented by a specialised focus on Sales Management in E-Business, delving into the unique challenges and opportunities presented by the digital realm.

At the heart of the programme lies a deep exploration of digital transformation, digital business models, digital marketing, e-commerce, and e-business. Throughout the programme, students engage in case studies and industry projects, facilitated by our esteemed faculty comprising seasoned academics and industry experts. Moreover, guest lectures, workshops, and industry visits provide invaluable real-world insights, fostering a holistic learning experience.

In addition to the core curriculum, students have the opportunity to enhance their linguistic proficiency through courses in German as a Foreign Language. These courses, ranging from level A1 to level C, are integrated into the programme to support international students in acclimating to the German language and culture, further enriching their academic experience and facilitating seamless integration into the local community.

In the fourth semester, students embark on an industry internship, providing them with invaluable real-world experience and the opportunity to apply their knowledge and skills in a professional setting. This hands-on experience enhances their understanding of industry practices and fosters crucial networking opportunities.

Upon completion of the Global Digital Marketing and Sales programme, graduates emerge as adept leaders equipped to navigate the ever-evolving landscape of digital commerce with confidence and proficiency. Whether pursuing careers in multinational corporations, start-ups, or entrepreneurial ventures, they are poised to drive impactful change and thrive in the digital economy.

Three main pillars of the programme:

• General Management (up to ~70 ECTS in basic study programme in semesters one through two)
• General Sales Management (up to ~40 ECTS in advanced study programme in semesters three through seven)
• Digital Marketing (up to ~55 ECTS in advanced study programme in semesters three through seven)

Elective courses:

• German as a Foreign Language for students with no German language proficiency (35 ECTS in semesters one through seven, from A2 to C1)
• Courses deepening understanding for global digital marketing and sales for students with German language proficiency (35 ECTS in semesters one through seven)

Mandatory practical study semester/internship, planned for semester five (~30 ECTS)

Bachelor's thesis in semester seven (~12 ECTS)

An internship is required and planned for the fifth semester.

For study programmes with direct enrolment there is no maximum number of applicants that can be accepted. Applicants who fulfil the general admission requirements can therefore enrol directly. 

While enrolment in direct-enrolment programmes remains open until lectures start (until 20 September), early application is recommended for those applicants requiring a visa to study in Germany to prevent potential delays due to visa issues. 

Academic admission requirements can be found here: https://www.hs-heilbronn.de/en/bachelor-application.

For applicants not holding a German higher education entrance qualification: Please note that the first step in applying to HHN is to get your international certificate of qualification recognised by the Studienkolleg – Center for International Students or uni-assist. Please ensure enough time for this before the application deadline at Heilbronn University of Applied Sciences!

159 EUR per semester

The cost of living for a student is about 1,000 EUR per month.

The Office of Student Services has set up a job database for part-time jobs.

The job portal of the Career Service of Heilbronn University of Applied Sciences will provide you with information about current job vacancies, internships, student jobs, and final thesis jobs. For more information, click here.

There are various scholarships that provide financial aid:

• Deutschlandstipendium
• Scholarships exclusively for students of Heilbronn University of Applied Sciences

For more information, see: https://www.hs-heilbronn.de/en/scholarships.

The International Career Service assists international students at Heilbronn University of Applied Sciences in launching their careers in Germany. We provide assistance in navigating the German job market and support in the application process, whether for internships, part-time positions, or career entry after completing your studies. For more information, see: https://www.hs-heilbronn.de/en/international-career-service.

There are several halls of residence in Heilbronn, Künzelsau and Schwäbisch Hall. The Office of Student Services of Heilbronn University of Applied Sciences offers a special database for finding accommodation. This database will provide you with a list of commission-free rooms available on the private housing market. For more information, click here.

Heilbronn University of Applied Sciences offers study programmes in engineering, business, and computer science and is located in one of Germany’s leading economic and commercial regions. It is close to metropolitan cities and cultural centres such as Stuttgart, Mannheim, and Heidelberg. Known for its commitment to teaching, learning, and research, the university has campuses located across the Neckar region in Heilbronn, Künzelsau, and Schwäbisch Hall. Heilbronn University of Applied Sciences is very well connected and linked to over 220 reputable international universities all around the world, so students can also gain intercultural experience while, at the same time, improving their language skills.

The university has campuses located in Heilbronn, Künzelsau, and Schwäbisch Hall.

Heilbronn

With over 130,000 inhabitants, Heilbronn is a fascinating city and great for student life. It boasts a long and intriguing history and has evolved into an exciting, lively city with a diverse cultural scene. The city pulsates with activity, offering a large number of cafés, beer gardens, and pubs. For active students, numerous sports clubs, public parks, and the banks of the Neckar River provide ample opportunities for jogging, walking, cycling, inline skating, and more.

Künzelsau

Künzelsau is situated in a region with established hidden champions, global players, and leading companies in global markets. In this diverse landscape, you will find numerous recreational activities and cultural events.

Schwäbisch Hall

Schwäbisch Hall is a city known for its family-friendly environment, medieval flair, high quality of life and work, and an arts and culture programme with importance beyond the region. It is a hospitable and cosmopolitan city where tradition and innovation blend excellently.