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Media Culture and Media Industry University of Bayreuth

Degree
Master of Arts
Standard period of study (amount)
4 semesters
Location
Bayreuth

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study

  • Media Culture
  • Media Management

Focus

Theory of Media Culture, Media History, Media Law, Media Management, Forms of utilising audiovisual and digital media, Sports Media

Target group

Graduates and students of humanities, political theory, economics or information science-oriented degree courses

Annotation

International focus:
Regular guest lectures from overseas academics and researchers, exchange programmes with several partner universities.
Partner universities:
Sorbonne, Paris I\; CRI, Centre de Recherche sur l'Intermédialite, Université de Montréal\; Chosun University, Gwangju, South Korea\; Sorbonne Novelle, Paris III and Université du Québec à Montréal, UQAM

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

Admission mode: Aptitude test
Admission requirement: Bachelor's, Master's, Magister, Diplom, State Examination or an equivalent final examination at a German or foreign institution of higher education\; must be in a Humanities-, Political Science-, Economics- or Information Science-oriented subject with at least a Good result, and for law students at least a Satisfactory result (at least 7.5 points).
Proof of an adequate command of English and French (for example, via the TOEFL, ALTE or UNIcert tests, school leaving certificate or similar).
Successful completion of an aptitude assessment procedure. Application deadline 15/ 07.

Lecture period

  • Winter semester 2026/2027: 12.10.2026 - 05.02.2027 (Universitywide lecture period)
  • Summer semester 2027: 12.04.2027 - 16.07.2027 (Universitywide lecture period)

Application deadlines

Winter semester (2026/2027)

  • Application deadline for Germans and inhabitants

  • Deadlines for International Students from the European Union

    No information
  • Deadlines for international students from countries that are not members of the European Union

    Expired (Universitywide deadline)
    Bachelor's application deadlines

Languages of instruction

Main language

German

Further languages

English, French

Available scholarships

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