Marketing and Sales Management University of Bayreuth
- Degree
- Master of Business Administration
- Standard period of study (amount)
- 5 semesters
- Location
- Bayreuth
Overview and admission
Study Type
graduate
Admission semester
Summer and Winter Semester
Area of study
- Business Administration
- Marketing, Distribution
Focus
Fundamentals of Marketing & Sales Management, Strategic Marketing & Sales Strategy, Marketing & Sales Platforms and Engagement, Technology and Operations for Marketing and Sales Management, Leadership
Admission modus
Without admission restriction
Admission requirements
- proof of 12 months of professional experience in an administrative, economic or legal field
- proof of German language proficiency according to level B2 of the Common European Framework of Reference for Languages for applicants
who have neither acquired their higher education entrance qualification nor their first degree giving access to studies in German; the required proficiency in German can also be demonstrated by a final thesis in German in a degree course.H2874
Lecture period
- Winter semester 2026/2027: 12.10.2026 - 05.02.2027 (Universitywide lecture period)
- Summer semester 2027: 12.04.2027 - 16.07.2027 (Universitywide lecture period)
Application deadlines
Summer semester (2027)
Application deadline for Germans and inhabitants
Until 31.03.2027Deadlines for International Students from the European Union
Until 31.03.2027Deadlines for international students from countries that are not members of the European Union
15.10.2026 - 15.01.2027 (Universitywide deadline)
Bachelor's application deadlines
Winter semester (2026/2027)
Application deadline for Germans and inhabitants
ExpiredDeadlines for International Students from the European Union
ExpiredDeadlines for international students from countries that are not members of the European Union
Expired (Universitywide deadline)
Bachelor's application deadlines
Tuition fees
Languages of instruction
Main language
German