Digital and International Marketing Technical University of Applied Sciences of Central Hesse - THM
- Degree
- Master of Science
- Standard period of study (amount)
- 3 semesters
- Location
- Gießen
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- International Business Administration
- Marketing, Distribution
Focus
Digital Marketing, International Marketing
Target group
Students enthusiastic about marketing or young professionals with a first academic degree in Business Administration or a related degree course with a Business Administration component (at least 50 percent). Interest in digital change and different cultures, desire for a creative and at the same time analytical degree course oriented towards application, and enjoyment in project and team work.
First professionally qualifying certificate of academic degree (usually Bachelor's degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, as well as methodological competence in the form of at least 5 CP in Mathematics or Statistics. English language skills as indicated.
The bilingual Master’s degree programme can also be completed with a double degree at Edinburgh Napier University or the Université de Montpellier.
Admission requirements
First professionally qualifying certificate of academic degree (usually Bachelor's academic degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area of Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, at least 5 CP from the area of Mathematics or Statistics, English B2
With an international Bachelor’s degree: Proof of sufficient proficiency in German, typically by demonstrating B1 or 260 course hours.
Lecture period
- Summer semester 2027: 12.04.2027 - 16.07.2027https://www.thm.de/site/studium/sie-studieren/semester-und-vorlesungszeiten.html
- Winter semester 2027/2028: 11.10.2027 - 04.02.2028https://www.thm.de/site/studium/sie-studieren/semester-und-vorlesungszeiten.html
Application deadlines
Winter semester (2027/2028)
Enrollment deadline for Germans and foreign students
Expired
https://ecampus.thm.de/Deadlines for International Students from the European Union
01.04.2027 - 15.07.2027
International applicants who wish to study a Master´s degree programme at THM and have previously obtained their Bachelor's course degree abroad can apply via the uni assist online portal. https://www.uni-assist.de/Deadlines for international students from countries that are not members of the European Union
01.04.2027 - 15.07.2027
International applicants who wish to study a Master´s degree programme at THM and have previously obtained their Bachelor's course degree abroad can apply via the uni assist online portal. https://www.uni-assist.de/Application deadline for Germans and inhabitants
01.06.2027 - 20.09.2027
https://ecampus.thm.de/
Languages of instruction
Main language
English
Further languages
German
