Study Guide is your digital personal assistant to studying in Germany.

Digital and International Marketing Technical University of Applied Sciences of Central Hesse - THM

Degree
Master of Science
Standard period of study (amount)
3 semesters
Location
Gießen

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study

  • International Business Administration
  • Marketing, Distribution

Focus

Digital Marketing, International Marketing

Target group

Students enthusiastic about marketing or young professionals with a first academic degree in Business Administration or a related degree course with a Business Administration component (at least 50 percent). Interest in digital change and different cultures, desire for a creative and at the same time analytical degree course oriented towards application, and enjoyment in project and team work.

First professionally qualifying certificate of academic degree (usually Bachelor's degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, as well as methodological competence in the form of at least 5 CP in Mathematics or Statistics. English language skills as indicated.
The bilingual Master’s degree programme can also be completed with a double degree at Edinburgh Napier University or the Université de Montpellier.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

First professionally qualifying certificate of academic degree (usually Bachelor's academic degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area of Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, at least 5 CP from the area of Mathematics or Statistics, English B2
With an international Bachelor’s degree: Proof of sufficient proficiency in German, typically by demonstrating B1 or 260 course hours.

Lecture period

Application deadlines

Winter semester (2027/2028)

  • Enrollment deadline for Germans and foreign students

  • Deadlines for International Students from the European Union

    01.04.2027 - 15.07.2027
    International applicants who wish to study a Master´s degree programme at THM and have previously obtained their Bachelor's course degree abroad can apply via the uni assist online portal. https://www.uni-assist.de/
  • Deadlines for international students from countries that are not members of the European Union

    01.04.2027 - 15.07.2027
    International applicants who wish to study a Master´s degree programme at THM and have previously obtained their Bachelor's course degree abroad can apply via the uni assist online portal. https://www.uni-assist.de/
  • Application deadline for Germans and inhabitants

    01.06.2027 - 20.09.2027
    https://ecampus.thm.de/

Languages of instruction

Main language

English

Further languages

German

Available scholarships

Loading scholarships...

These scholarships might be available to this degree programme. Please select a country of origin first. 

Always know what comes next

Study Guide gives you a personal to-do list tailored to your background, qualifications and interests, so you always know what to do next.