Strategic Marketing Management International School of Management
- Degree
- Master of Arts
- Standard period of study (amount)
- 4 semesters
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- Communication Studies
- International Business Administration
- Media Management
Focus
Market Research, Strategic Management, Digital Marketing, Sales Marketing & Communication, Public & Publicity Communication, Classic Communications, Leadership Skills, Market Research Project, Strategic Marketing
Annotation
Enjoy student life to the full at one of our campuses in seven major cities around Germany.
Benefit from:
• Small learning groups
• Personal atmosphere
• Individual support from our student advice office
A full-time Master's degree course offers you numerous advantages:
• Double Degree
• Optional fast track
• Depending on programme, entirely in English
The courses in Munich and Berlin can be studied completely in English. From winter semester 2022/2023 onwards, all full-time Master's degree programmes can also be studied as Fast Track.
In addition, the International School of Management is AACSB accredited – one of the few private higher education institutions with this worldwide distinction at the highest level.
Admission modus
Selection procedure / qualifying examination
Area of study
- Partner institution: Universitat Ramon Llull in Kingdom of Spain (International degree: Master-Abschluss)
- Partner institution: Edinburgh Napier University in United Kingdom of Great Britain and Northern Ireland (International degree: Master-Abschluss)
- Partner institution: Bond University in Australia (International degree: Master of Business)
- Partner institution: Pôle Universitaire Léonard de Vinci in French Republic (International degree: Master-Abschluss)
- Partner institution: Lancaster University in United Kingdom of Great Britain and Northern Ireland (International degree: Master-Abschluss)
- Partner institution: Boston University in United States of America (International degree: Master-Abschluss)
- Partner institution: University of the Sunshine Coast in Australia (International degree: Master-Abschluss)
- Partner institution: INSEEC in French Republic (International degree: Master-Abschluss)
Admission requirements
completed Bachelor's degree with at least 180 ECTS or equivalent degree from a university or university of applied sciences as well as successful participation in the Applicants’ Day
Lecture period
- Summer semester 2026: For information on lecture periods please refer to the ISM website
- Winter semester 2025/2026: For information on lecture periods please refer to the ISM website
Tuition fees
The International School of Management is fully financed by tuition fees. The current tuition fees can be found on the ISM website.
Languages of instruction
Main language
English