Digital Sales & Marketing Management Hochschule Kaiserslautern (University of Applied Sciences)
- Degree
- Bachelor of Arts
- Standard period of study (amount)
- 7 semesters
- Location
- Zweibrücken
Overview and admission
Study Type
undergraduate
Admission semester
Winter Semester only
Area of study
- Business Administration
- Marketing, Distribution
- Economic Sciences, Economics
Focus
Digital Sales Management, Marketing Management, Artificial Intelligence
Annotation
The world of marketing is changing.
Marketing and distribution are becoming more digital. Customers today expect more than good products: they want experiences, a personal connection, real solutions.
This calls for experts who can bring together sales, marketing, psychology, technology and communication.
Core topics:
How do modern companies win customers?
How do you create brands that people love?
How are digital tools, AI & social media changing the business?
Lecture period
- Winter semester 2026/2027: 28.09.2026 - 30.01.2027
- Summer semester 2027: 30.03.2027 - 03.07.2027 (Universitywide lecture period)
Application deadlines
Winter semester (2026/2027)
Application deadline for Germans and inhabitants
Expired
Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended.Deadlines for International Students from the European Union
Expired
Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended. No special deadlines for international applicants - application via Uni AssistDeadlines for international students from countries that are not members of the European Union
Expired
Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended. No special deadlines for international applicants - application via Uni AssistEnrollment deadline for Germans and foreign students
Expired
Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended.
Languages of instruction
Main language
German