Digital Media Marketing - degree programme with vocational and academic elements Hochschule Kaiserslautern (University of Applied Sciences)

Study Type

undergraduate

Admission semester

Winter Semester only

Annotation

The aim of the degree course is the professionally-oriented training of computer scientists with strong skills in marketing and the design of digital media. You will be able to develop ideas, visualise them and implement them in a customer-oriented manner. The successful presentation of brands and ideas on the web and social media is the goal.
With the qualification in computer science, marketing and media design, graduates of the Digital Media Marketing degree course are very well prepared both for working in interdisciplinary teams at existing companies and for starting their own businesses.
Students graduate with a Bachelor of Science (BSc) degree. Typical career paths include the marketing departments of companies, internet and graphic agencies, start-ups or self-employment. A contract with a company is required for enrolment in the degree programme with vocational and academic elements.
During the first or second semester, it is still possible to switch from the classroom course in "Digital Media Marketing" to the dual variant of the course.

Admission modus

Without admission restriction

More information regarding admission requirements

Main language

German