Retail Management and Marketing FHDW Hanover - University of Applied Sciences
- Degree
- Master of Science
- Standard period of study (amount)
- 3 semesters
- Location
- Hannover
Overview and admission
Study Type
graduate
Admission semester
Admission only in the spring quarter
Area of study
Business Administration
Focus
Management: Leadership, Strategic Planning, International Management, Corporate Development, Project and Change Management, Marketing market research, product and customer in the focus of marketing, communication instruments of marketing and price management, Marketing and Distribution: Design of the marketing and distribution processes, human resources and staff management in marketing and distribution, methods of sales control and behavioural and sales psychology
Admission modus
Selection procedure / qualifying examination
Admission requirements
The Master's programme requires proof of entrance qualification for universities of applied sciences and a professionally qualifying university degree with at least 210 ECTS. The FHDW offers a postgraduate programme for students with a 180 ECTS Bachelor. This programme starts each year in early October (also earlier following consultation).
Lecture period
Winter semester 2025/2026: In terms of degree organisation, phases of intensive lectures change (quarters January-March, July-September, January-March in the 2nd academic year) and periods mainly reserved for self-study and practical experience.
Tuition fees
Tuition fees
14,985.00 EUR / total
The tuition fees are EUR 740.00 per month plus an examination fee of EUR 555.00 per semester.
Languages of instruction
Main language
German