Customer Relationship Management (CRM) Chemnitz University of Technology
- Degree
- Master of Business Administration
- Standard period of study (amount)
- 4 semesters
- Location
- Chemnitz
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- Business Administration
- Marketing, Distribution
- Business Management, Organisation Management
Focus
Relationship Marketing, Big Data, Social Media, Databases, CRM, Customer Relationship Management, Customer Relationship Management, Online Marketing, Direct Marketing, Sales Management, Change Management, Marketing, Customer Loyalty, Buyer Behaviour, Project Management and Data Management, Business Informatics, Business Processes
Target group
Choose this degree course if you see your future in marketing management, marketing and distribution or customer service and want to view CRM not only as a purely technological solution, but also want to manage customer relationships holistically.
The unique Master's degree course opens up a variety of job opportunities in companies, NPOs or institutes of all industries not only in service and industrial markets but also in e-commerce, trade, high-tech industries, etc.
Annotation
career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required)
Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester
Applications are possible at any time until the maximum number of participants has been reached
The career-integrated Master’s degree course in Customer Relationship Management is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)
Admission requirements
- First certificate of academic degree with at least 180 ECTS, regardless of subject
- At least one year of professional experience (work placements are recognised)
Lecture period
- Winter semester 2026/2027: 12.10.2026 - 05.02.2027 (Universitywide lecture period)
- Summer semester 2027: 05.04.2027 - 16.07.2027 (Universitywide lecture period)
Application deadlines
Winter semester (2026/2027)
Deadlines for International Students from the European Union
continuous application possibleDeadlines for international students from countries that are not members of the European Union
continuous application possibleApplication deadline for Germans and inhabitants
continuous application possibleEnrollment deadline for Germans and foreign students
Extension period for enrolment: by 01/10/2021
Tuition fees
Tuition fees
3,495.00 EUR / semester
EUR 13,980 total tuition fees + EUR 550 total examination fees (EUR 137.50 per semester)
Languages of instruction
Main language
German