Online Marketing AKAD University of Applied Sciences in Stuttgart - state accredited
- Degree
- Master of Arts (MA)
- Standard period of study (amount)
- 4 semesters
- Location
- Stuttgart
Overview and admission
Study Type
graduate
Admission semester
Summer and Winter Semester
Area of study
Marketing, Distribution
Focus
Digital Leadership, Online User Experience, Digital Business, Data Science & Big Data Analytics, Social Media Marketing, Specialisations (e.g. Social Media Marketing, Digital Business, Digital Brand Management, etc.)
Annotation
With a Master of Arts in Online Marketing, you will ensure the profitability of your business and enable new growth. This advertising tool of the future offers you versatile and attractive career opportunities. Since online marketing is so multifaceted, you can secure a profitable position in a wide range of industries and specialist areas. Do you already have a first certificate of academic degree (Bachelor's degree course or Diploma degree)? Then, depending on the degree course, we can credit you with up to 60 ECTS towards your desired course, which can save tuition fees and even reduce your period of study. Due to globalisation and digitisation, the world of marketing is subject to completely new rules. Therefore, it is essential for companies to use different online platforms to reach potential customers. With the Master's degree course in Online Marketing at AKAD University, you will acquire the skills to develop effective online marketing strategies on this basis. This opens up numerous career opportunities. By completing the Master's degree course, you will be able to optimise all online platforms so that the target group is ultimately encouraged to buy.
Admission requirements
The admissions requirement is a completed academic degree worth at least 180 ECTS in the study areas
Economics
Industrial Engineering with a focus on Economics
Business Informatics
Business Psychology
Banking
Economic Law
Finanzverwaltung (Financial Administration)
Social Security
or an equivalent academic degree.
Lecture period
Winter semester 2026/2027: Can be started at any time
Application deadlines
Winter semester (2026/2027)
Application deadline for Germans and inhabitants
Not applicableEnrollment deadline for Germans and foreign students
Any time
Tuition fees
Do you already have a first certificate of academic degree (Bachelor's or Diploma degree)?
Depending on the degree course, we can then credit up to 60 ECTS towards your desired course. In this way, you can save on tuition fees and, in the best case, even halve the length of your studies.
Languages of instruction
Main language
German
Further languages
English