Global Marketing Management (from 2015) accadis Graduate School Bad Homburg
- Degree
- Master of Arts
- Standard period of study (amount)
- 6 trimesters
- Location
- Bad Homburg
Overview and admission
Study Type
graduate
Admission semester
Admission only in the winter trimester
Area of study
Marketing, Distribution
Focus
Innovative Marketing Concepts, Brand Management, Consumer Behaviour
Target group
With a Master’s degree in Global Marketing Management, you are prepared to responsibly master the diverse requirements in internationally operating companies, especially in the B2C sector.
Annotation
The Master’s degree course in Global Marketing Management prepares you for leading international brands strategically, developing innovative marketing ideas and making informed marketing decisions for global target groups. The curriculum combines science-based content with application-oriented perspectives – from strategic brand management and consumer behaviour to digital marketing approaches and data-based decision-making. You will learn to question marketing instruments analytically, to analyse current trends and to develop viable concepts for global markets.
Admission modus
Selection procedure / qualifying examination
Admission requirements
- Completed bachelor's degree in economics
- Alternatively: Completed interdisciplinary Bachelor's degree with at least 60 ECTS in economics
- Good final grade in the first degree programme
– Good knowledge of English | Levels B2 or C1
- Successful introductory presentation
Lecture period
Winter semester 2025/2026: - Commencement of studies in winter trimester in October or January
Tuition fees
No additional fees are incurred for the Master's thesis.
Languages of instruction
Main language
English