Digital and International Marketing (MSc) Technische Hochschule Mittelhessen University of Applied Sciences

The Master of Science in Digital and International Marketing at Technische Hochschule Mittelhessen (THM) prepares students for leadership roles in a digitally connected and globalised world. This full-time, three-semester programme combines advanced knowledge in international marketing and digital strategy with strong skills in strategic marketing and management.

Teaching takes place in small, interactive groups, allowing close collaboration with experienced academic staff and direct application of knowledge to real-world business projects.

Students can specialise in either Digital Marketing – focusing on topics such as digital brand management, data-driven marketing, and e-commerce – or International Marketing, with emphasis on cross-cultural consumer behaviour, international sales management, and intercultural leadership.

The international environment, with English as the language of instruction, fosters strong intercultural skills and global thinking – essential for careers in today's business world.

Key competencies developed:

• Application of digital and international marketing tools to real business challenges
• Strategic market analysis and data-driven decision-making
• Development and implementation of international marketing and management strategies
• Leadership, communication, and intercultural management skills

Modules include: Digital Marketing, International Marketing, Consumer Data Analysis, Strategic Management, International Market Research, E-Commerce, Leadership and Communication, and the Master’s Thesis.

Career Prospects: Graduates are well-prepared for diverse roles such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager, or Strategy Consultant – both in Germany and worldwide.

The Master's programme is organised over three to four semesters and combines lectures, seminars, and project-based learning formats.

First semester: Students gain a strong foundation through the following core modules:

• Digital Marketing
• International Marketing
• Statistics for Consumer & User Research
• International Marketing Research
• Strategic Management

Second semester: Students select a specialisation track:

• Digital Marketing or
• International Marketing (entirely taught in English)

The Digital Marketing track covers areas such as:

• E-Commerce and Data-Driven Marketing
• Digital Campaign Planning & Monitoring
• Digital Brand Management & Communication
• Digital Business Models
• Digital Marketing/Social Media Project

The International Marketing track focuses on:

• Cross-Cultural Consumer Behaviour
• Leadership & Intercultural Communication
• International Sales Management
• Innovation & Change Management
• Digital Marketing/Social Media Project
• Selected Topics in International Marketing & Management

Third semester (optional): Students may complete an internship, study abroad, or attend additional elective modules, especially if entering the programme with a 180-credit Bachelor's degree.

Third/fourth semester: The programme concludes with the Master’s Thesis and Thesis Seminar, where students work independently on a research project.

Yes (optional)

• First university degree (Bachelor’s or equivalent) with at least 2.3 overall grade and 210 ECTS credits in business administration or a related field (minimum 50% business content)
• Applicants with 180 ECTS must make up 30 ECTS through a practical phase, study abroad, or additional coursework.
• At least 5 ECTS in mathematics or statistics
• English language level B2 
• For international applicants: German language level B1 (or 260 course hours)

The semester contribution amounts to approx. 350 EUR per semester. This gives students access to free regional public transportation. It also includes certain discounts such as for the following: university cafeterias, a local outdoor pool, city theatre and a bike rental system. Further details can be found here: https://www.thm.de/site/hochschule/zentrale-bereiche/studiensekretariat.html/

Possible costs of living per month:

• Rent (fully furnished room in a student hall of residence or a private shared flat): approx. 350 EUR to 450 EUR per month plus a one-time deposit
• Semester contribution fee per semester (including free public transport): approx. 350 EUR
• Health insurance: approx. 140 EUR
• Groceries: approx. 200 EUR

Other budget items include:

• Study materials
• Phone, Internet usage
• Sports, culture, leisure
• Clothes & hygiene articles

Overall, you have to provide at least 992 EUR per month or have proof of a blocked account (11,904 EUR) for the extension of your residence permit.

In addition to their studies, students may take on a working student position. During the lecture period, we recommend to work not more than 10 to 15  hours per week. During semester breaks, it may be increased to up to 40 hours per week.

THM's International Career Centre offers a wide range of career planning and career entry services for international students and graduates.

https://www.thm.de/site/en/international/welcome-stay/icc.html

The "InternationalTalents@THMprofession" qualification programme supports international students in their transition to the labour market and improves their career and residence prospects through the acquisition of interdisciplinary and professionally relevant skills through individual counselling and coaching.

https://www.thm.de/site/en/international/welcome-to-stay-/career-coaching-for-international-students.html

THM provides international students with information on finding suitable and affordable accommodation.

https://www.thm.de/site/en/international/welcome-to-stay-/living-and-studying-in-central-hesse/living-internationally.html

Experience shows that demand for accommodation is highest at the beginning of each semester (April, October), so you should start looking for accommodation around the end of the previous semester (February, July) if possible.