UX & Service Design (MA) SRH Distance Learning University

Your motivation

You want to design user experiences to satisfy customers.

If you are passionate about designing user experiences to satisfy customers, our UX & Service Design (MA) degree programme is for you. With services accounting for around 70% of the gross value added (GVA) generated in the European Union, designing services to meet customer needs is becoming increasingly important. In this programme, you will learn to develop interactive processes and features, as well as professional services. This programme is suitable for anyone who has completed a Bachelor of Arts degree and is enthusiastic about managing and designing user experiences to develop first-class services.

Your outlook

You will become an expert in user experience and service design.

As an expert in user experience and service design, you will become skilled in designing the entire user experience with products, from material goods like furniture to services in hospitals and interfaces. Your goal will be to make services, products, and systems user-oriented and successful by researching and understanding user behaviour. You will learn methods from both UX and service design disciplines and have the option to specialise as a UX designer or a service designer. Your expertise will be in demand in classic design and in UX design agencies or in the industry, where you will be able to develop user-oriented solutions for both product and service industries.

Programme content & competencies

You combine innovation, technology, management and the customer.

In our UX & Service Design (MA) degree programme, you will learn to combine innovation, technology, management, and customer experience to design the user’s overall interaction with digital and analogue systems. You will have the opportunity to set individual focus areas through the projects you design and apply your newly acquired knowledge in a practical context. As potential managers, you will use your expertise in both UX and service design to organise and control design processes. Service design promotes a holistic view of processes within companies and how they contribute to the overall customer experience. You will learn to research models and methods at the interface between business, marketing, design, and technology, adapting them as necessary and developing new methods if required.

Your curriculum with 90 ECTS

First Semester

• General Business Administration
• Service Design – Principles & Methods
• User Experience Design – Principles & Methods
• Design Research & Design Methods
• Project 1 – UX practice-based research

Second Semester

• Marketing
• User Experience and Prototyping
• Design Systems & Designing in Complexity
• Design Theory, Scientific Design Concepts, & Design Science
• Project 2 – Service Design research-based project

Third Semester

• Change Management
• Master's thesis

 *The university reserves the right to make changes. For more information, please visit our website. 

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Admission Requirements for 90 ECTS:

• Completed university degree or equivalent degree (min. 180 ECTS)
• English level B1
• Design-specific basic understanding
• At least one year of practical or professional experience
• If necessary, motivational interview

For more details on admission requirements for your desired Master's variant visit our website.

None

Yes

We offer some instalment models. Our Flex 2 and Flex 3 models (if available) can only be booked for students residing in the EU and in Switzerland, Norway, Liechtenstein, and the United Kingdom. For more information, click here or contact us directly.

We Empower You to Achieve Your Goals

With us, you will acquire the precise competencies and skills necessary for your next steps. We actively guide and support you throughout your journey, assisting you whenever needed. Our passion drives us to help you excel in both your studies and everyday life, enabling you to embark on your unique path successfully and without worries.

About Us

The state-recognised SRH Distance Learning University specialises in online study options that accommodate working professionals. As a quality leader in distance learning, the university has developed a study model that offers maximum flexibility and guarantees excellent service. Our innovative online campus (E-Campus) serves as the hub for your studies, allowing you to succeed wherever and whenever it suits you, while managing work, training, family, or athletic commitments simultaneously.

Our university offers a selection of 76 Bachelor's and Master's online programmes, as well as over 180 university certificates. Optional face-to-face classes and examinations are available at 26 sites. For eight years, Baden-Württemberg's largest private university has been one of the most popular distance learning universities in Germany. It currently supports over 12,000 students worldwide in their educational pursuits.

As a system-accredited university with permanent state recognition awarded by the federal state of Baden-Württemberg, we hold the quality seal of the German Accreditation Council. All degree programmes and certificate courses have received state accreditation.

We Take You to the Next Level

At SRH Distance Learning University, we offer a study programme tailored to your unique needs, providing flexibility and individualised support that adapts to your life circumstances. As your personal guide, we stand by your side every step of the way, driven by our passion for your success.

We do not have a physical campus because we offer distance learning programmes. You are not tied to a physical location. However, our headquarters are located in the south of Germany (Riedlingen, Baden Württemberg). We also give you access to our E-Campus, which gives you instant access to everything you need, wherever you are.