International Management, Marketing, Entrepreneurship (IMME) Otto von Guericke University Magdeburg

International Management, Marketing, Entrepreneurship (IMME) is part of the International Study Programme (ISP page flow). The (minimum) four-semester, full-time programme leads to a Master of Science (MSc) degree. The curriculum provides students with a deep understanding of concepts and analytical methods in the areas of international management, marketing, and entrepreneurship.

The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations.

Programme participants may focus on ...
International Management, by acquiring comprehensive knowledge about strategic activities of organisations and strategic decision-making of management teams. This is focused on internationalisation strategies, innovation management, and cross-cultural management.

Marketing, by gaining insights into processes and methods of market research as well as acquiring professional knowledge and methods for controlling and analysing marketing activities. Furthermore, they can explore the influence of the social and physical environment on consumer behaviour.

Entrepreneurship, by deepening their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation.

This study programme requires students to possess a deep understanding of economic theories as well as a profound knowledge of analytical mathematics and statistical methods. Students must have strong English skills.

Learn more about our English-taught Master's programme @ ISP Website.

This programme includes three compulsory courses (International Corporate Strategy, Business Decision-Making, and Marketing Methods and Analysis). Additionally, a range of compulsory elective modules rounds up the programme that allows specialisation.

Students are required to participate in a compulsory elective seminar and may take a scientific project. A final written Master's thesis and a corresponding seminar presentation will finalise the graduate study programme.

Students should expect a weekly workload of approx. 20 hours of classroom studies and at least 20 hours of independent self-studies.

Master's studies include lectures to learn new concepts, tutorials to foster discussions and practice techniques, and seminars to apply theories and methods to an assigned scientific project. This project includes a final academic thesis paper including a defence presentation.

Students enrolling in the summer semester will start their studies with the second-semester modules and then proceed with the first-semester modules the next semester. As a strict rule, lectures will only be offered in the winter or in the summer semester, as outlined in the programme structure chart.

The faculty will provide academic advisory services to assist students during the study programme.

Candidates must demonstrate an ability to work independently on a selected topic using scientific methods. This study programme is theoretical, and it is analytically oriented.

There are no integrated internships. However, students are encouraged to take a voluntary internship, either in Germany or elsewhere in Europe, at the end of their studies. The faculty believes it is valuable to gain professional experience within German and international workplaces. Internships must be organised independently. Furthermore, student organisations, such as AIESEC, Enactus, and others, are active on campus. These organisations and the university's Career Service Centre provide certain opportunities and support to students.

Applicants must provide proof of a Bachelor's degree in a relevant subject from a university recognised in Germany with a GPA from 1.0 up to 2.9 (according to the German grading system).
A degree is considered relevant if a required minimum number of credits in modules covering economics, business administration, and quantitative methods (advanced maths, statistics, etc.) has been obtained.

Detailed information about admission requirements (i.e. relevant degree, letter of motivation, and English skills at a C1 level) is available on the study programme's website: IMME details, requirements.

This study programme is a limited places study programme. Admission will be offered by applying a selection procedure.

Currently, the semester fee is 311.30 EUR. It covers services offered by the "Studentenwerk" (student union) and the student representatives. Enrolled students receive the "Deutschlandsemesterticket" for free use of public transport throughout Germany, along with student discounts in the campus cafeteria and more.

A minimum of 992 EUR per month must be budgeted for accommodation, cost of living, health insurance, books, and miscellaneous expenses. In comparison with many other towns and cities, the rental prices in Magdeburg are still relatively low. There are no tuition fees for the majority of programmes, and the semester fee already includes the cost of bus and tram travel within Magdeburg. The following link provides a fair picture of the cost of living in Magdeburg: Finance.

It is possible to find a part-time job as a research or student assistant at one of the faculties or in the university administration (maximum: 80 hours per month). Other opportunities are student jobs at different companies, restaurants, and shops. Information on how to find a job can be found on our website: Career Service.

On-campus workshops as well as certain support for students searching for jobs and internships are provided. Exclusively for students, a semi-annual job fair is held on campus.

The "Studentenwerk" (student union) in Magdeburg manages the on-campus halls of residence (mostly one- to four-room apartments). Currently, the monthly rent ranges from 200 EUR to 500 EUR per room (approx. 12 to 35 square meters), depending on the size and furnishing. Rooms in the halls of residence are limited in number. The accommodation application can be found on the website of the Studentenwerk.
The Studentenwerk assists all new students in finding adequate accommodation, either on or off campus. Private accommodation is available on the Magdeburg accommodation market. However, fully furnished units are in somewhat short supply.

Otto von Guericke University Magdeburg (OVGU) was founded in 1993 and is one of Germany's youngest universities. It was formed by a merger of the existing technical university, the teacher training college, and the medical school. The university now comprises nine faculties and about 12,600 students and is becoming increasingly more important as a centre for education and research. It plays an important role in the regional capital of Magdeburg, which is developing into a centre for business, scholarship, and culture. The university is a member of many organisations and committees. It is named after Otto von Guericke (1602 to 1686), Magdeburg's famous citizen, whose pioneering research into the vacuum brought him renown well beyond Germany's borders. The university aspires to teach and research in the tradition of this great scientist, philosopher, and engineer and to continue with his humanist work.

At the Otto von Guericke University Magdeburg, students can choose from more than 100 study programmes in various areas of study and specialisation. There are also many possibilities to combine different subjects across faculties. To open up to qualified students from all over the world, the Otto von Guericke University is vastly expanding its offers of programmes taught in English. The conditions for students are ideal, with modern laboratories, experimental workshops, and clinics equipped with high-performance computers and an excellent staff-student ratio. The offer of a sound, thorough education, combining a high level of theoretical expertise with practical experience, makes Magdeburg an attractive choice.

In recent years, research at the university has gone through a decisive change, from applied research to innovative, fundamental research. Among the many areas represented, the neurosciences, immunology, non-linear systems, new materials, processes and products, computational visualistics, social transformation, communication, and culture deserve a special mention. The university hopes to make a significant contribution to economic and social development in Magdeburg and the surrounding area through its research. Equally, disciplines such as humanities, economics, and management, which have been established more recently at the university, have already made their mark on our research profile. Special emphasis is placed on close cooperation between teaching staff and students.

The Otto von Guericke University is a proud member of the European University Alliance EU GREEN, which is aiming to be your gateway to sustainability. Together, we aim to be a broad European hub for education, research and innovation in sustainability that goes beyond the consortium borders and acts globally to provide solutions to local or regional challenges, which can be replicated at a global level.

Magdeburg also attracts students because it offers accommodation with either a single bed or twin beds in its halls of residence.

Take a virtual trip through our international campus!

As the capital of the federal state of Saxony-Anhalt, Magdeburg is the seat of the state parliament and administration. The town is more than 1,200 years old and has about 242,000 inhabitants. Its excellent location on the River Elbe and its proximity to Berlin, Hanover, and Leipzig have proven to be a significant asset to the city. In the 19th century, the town developed into an important industrial and trade centre. Nowadays, another quite distinctive feature of Magdeburg is its considerable research and innovation potential at the university, the Max Planck and Fraunhofer research institutes, and the university of applied sciences, which are all located in close proximity to each other. Magdeburg offers an extensive park and garden landscape, a rich cultural and sports life, and an ideal atmosphere for being a student. Please visit the website: www.magdeburg.de.