International Corporate Communication and Media Management (ICCMM) Neu-Ulm University of Applied Sciences

This Master’s programme is designed to provide its graduates with the competences and skills required to leverage the value of corporate communication and media management in international organisations. 

Students will be able to do the following:

• translate organisational strategies into communicative action and thereby add value to international enterprises, institutions and organisations
• develop compelling user experiences with state-of-the art media concepts and artefacts
• deliver communication and media concepts based on research in their professional careers as well as pursue academic careers

In the first semester, students gain highly specialised knowledge in the field of international corporate communication and media management, including specialised problem-solving skills and a deep knowledge on relevant subject-related methodologies.

In the optional "international focus semester", the students can choose to study at one of our distinguished partner universities, where they can focus on specific aspects of international corporate communication and media management during their semester abroad.

Students who wish to complete this Master's programme without spending time abroad will have the opportunity to deepen their understanding of international brand and sales management.

In the third semester, students work on cross-sectional topics and on their Master's theses.

First semester:

• Strategic International Corporate Communication
• Media Management in the Digital Age
• Institutional, Ethical and Cultural Aspects of International Media Production and Usage
• Human-Centred Design and Design Thinking
• Methods of Communication and Media Research

Second semester:

academic internship
or
semester at HNU:

• Sustainability and CSR Communication (required in the second or third semester) as well as
• selection of elective modules (offerings vary from semester to semester), e.g.:
  • Potentials of AI in Corporate and Marketing Communications
  • Strategic Brand Management
  • Content Production
  • Strategic Market Research
  • International Strategic Management

Third semester:

• Master’s thesis and seminar
• one or two pool modules

or

study abroad semester at an HNU partner university

• Completed university studies with at least 210 ECTS (those with fewer ECTS, please see University degree does not reach 210 ECTS)
• grade 2.5 or better
• 60 ECTS in corporate communications or media management, e.g. marketing, media design, journalism
• Graduate Record Examination (GRE) General Test
• Languages:
  • English B2
  • for international applicants: German A1 (The language certificate must be submitted by the end of the first semester.)
• The programme has unrestricted admission.

Application process and FAQ

Application steps and application portal

The administration fees for enrolment are around 100 EUR per semester.

You will be informed of the exact amount with your letter of acceptance.

Taking all aspects of daily life into account, students have to expect expenses of approximately 1,000 EUR per month.

There are some job opportunities within the university (e.g. as a tutor for undergraduates). Moreover, student trainee positions ("Werkstudent") offer you very good opportunities to gain professional experience. Numerous job offers in the region (Ulm, Stuttgart, Munich) are available in English.

Graduation scholarship "STIBET" (scholarship for Bachelor's and Master's students in need, only in the last semester while writing the Master's thesis), DAAD Prize (award for one outstanding international student per year)

The success of Neu-Ulm University of Applied Sciences (HNU) is based on close cooperation with the regional economy. Professors with practical experience, practical projects through cooperation with industry and collaborative studies are focal points of the university.

The HNU is an international business school for innovation, sustainable entrepreneurship and digital transformation.

We educate

• internationally experienced,
• solution-oriented thinking,
• responsibly acting

shapers of the future.

Two federal states — Bavaria and Baden-Württemberg — and two different mentalities converge in Neu-Ulm and Ulm. This interplay promotes exchange and creates dynamism: people usually perceive Ulm and Neu-Ulm as one city in their everyday lives.

Located exactly halfway between Munich and Stuttgart, both cities are very well situated and can be reached quickly.

The countryside and leisure opportunities around Neu-Ulm and Ulm account for a great part of the region's special charm. The Danube connects both cities and offers cyclists and rowers the chance to pursue their sports to their heart's content. The Swabian Alb region boasts inviting medieval towns and natural monuments. The foothills of the Alps and the Allgäu as well as Lake Constance are nearby and are easy to reach by rail.

Anyone interested in culture can choose between various theatres (Ulm's is the oldest municipal theatre in Germany), cinemas, and exhibitions.

There are two key factors that drive the region economically: growth and innovation. Many companies in the electronics, information, and automotive sectors have their headquarters or branches in Ulm and Neu-Ulm.

Students have the chance to take up internships there and often find work there when they graduate.

Universities and companies work closely together to develop commercial ideas and foster junior talents.