Marketing (MSc) Hochschule Bonn-Rhein-Sieg

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. International quota: 7% of the available study places are reserved for applicants with Non-EU nationality.

An overview of the course topics:

• Marketing Process & Strategy
• Digitalisation of Business Models
• International Marketing
• Case Studies
• Pricing
• Market Research
• Data Management / Statistical Analytics
• Future Trends & Scenario Techniques
• Business Model Generation
• Product/Innovation Management & Services
• Sales
• Promotion
• Digital Consumer Behaviour
• Business Communication & Negotiation 

Specifics of the study programme:

• International & English-Taught: Fully conducted in the English language
• Practice-Oriented: Real-world projects, case studies, and industry collaborations
• Cutting-Edge Curriculum: Focus on digitalisation, innovation, and future market trends
• Strong Industry & Research Links: Access to research projects and corporate partnerships
• Excellent Career Prospects: Prepares graduates for leadership roles in marketing and business

The integration of a semester abroad is strongly supported. The faculty has many partner universities offering a wide array of courses.

Please see our website for more information or contact our programme coordinator.

The programme consists of lectures, rolling seminars, practice elements, workshops, excursions, and small group discussions. The programme combines in-class learning with learning-by-doing elements.

For non-EU/non-EEA nationals with a non-EU/non-EEA Bachelor's degree: 1 February to 31 March via uni-assist.

For Germans and German equals, such as EU/EEA nationals, non-EU/non-EEA nationals with an EU/EEA Bachelor's degree: 1 February to 15 July via the application portal Apollo.

Please visit our website for more information about application deadlines.

Please see this website for a detailed overview of all admission requirements: 

https://www.h-brs.de/en/masters-degree-programme-marketing-online-application.

Students have to pay a semester contribution (currently around 300 EUR) to the Hochschule Bonn-Rhein-Sieg, which includes administrative costs, a student fee, and a ticket for the use of public transport in the area's network.

See this website for more information: https://www.h-brs.de/en/d5/fees

Many companies near Sankt Augustin, Bonn, and Cologne offer student jobs. However, please be advised that student visas restrict the number of hours that a student may work in Germany. Please contact our International Office for more advice.

https://www.h-brs.de/en/scholarships-international-students

Unlike in many other countries, German universities do not automatically provide their students with accommodation. Instead, students must make their own housing arrangements based on their own taste and requirements. There are a variety of different options in Bonn or near the campuses in Sankt Augustin and Rheinbach, ranging from dormitories to privately arranged flat shares.

Student accommodation is available both in Sankt Augustin and in the nearby city of Bonn. Waiting lists exist for some student accommodation facilities, but foreign students are given priority. Students are urged to apply as early as possible: https://www.h-brs.de/en/accommodation-international-students.