European Master's in Customer Relationship Marketing (MERCURI) Aschaffenburg University of Applied Sciences
- Duration
- 4 semesters
- Language of instruction
- English
- Tuition fees
- Tuition varies
- Next application deadline
- View details
- Language level required
- English: B2German: None
Programme overview
Quick facts
- Degree
- MA
- Duration
- 4 semesters
- Full-time / part-time
- Full-time
- Intake
- Winter semester
- Joint degree / double degree programme
- Yes
- A Diploma supplement will be issued
- Yes
- Combined Master's degree / PhD programme
- No
Language of instruction
All courses are held in English. Additionally, each semester students take a foreign language course that they study as part of the curriculum (such as German and Spanish).
Programme description
The MERCURI Master's Programme is a groundbreaking international Master's degree in English offered by four prestigious European universities:
- Uniwersytet Ekonomiczny w Katowicach (Poland),
- Università degli studi di Bergamo (Italy),
- Aschaffenburg University of Applied Sciences (Germany),
- Universidad CEU Cardenal Herrera, Valencia (Spain).
The programme is designed to provide an in-depth understanding of consumer-brand relationships and consumer behaviour.
It stands out for its innovative teaching methods, including experiential learning, simulation games, and intensive courses, allowing students to earn up to four diplomas.
MERCURI promotes cultural immersion and international networking with students studying each semester in a different country.
The MERCURI Master's programme offers students the unique opportunity to earn three national Master's degrees/diplomas and one university Master's diploma.
There are also scholarships and grants such as Erasmus+ available for eligible candidates.
For further information on the programme, please visit the MERCURI website.
Programme structure
For more information please look here: https://mastermercuri.eu/subjects-and-courses/.
Mode of study
- Fully on-site
In cooperation with
Students will gain a truly European experience by studying each semester at one of the four partner universities: https://mastermercuri.eu/partner-universities/
Students will receive an MA degree/diploma from all four universities.
International elements in the curriculum
The curriculum of this study programme includes international elements that support global perspectives and cross-cultural learning:
- Courses are led with foreign partners
Integrated internships
The fourth semester features an internship as integral part of the curriculum
Application and admission
Application period(s)
For more information please look here: https://irk2.ue.katowice.pl/en-gb/offer/26_27_KS/programme/MERCURI2st/.
Academic admissions requirements
- Bachelor’s degree or equivalent degree (at least amounting to six semesters and 180 ECTS)
- Good academic records
The academic requirements are specified on the website of the programme: https://mastermercuri.eu/entry-requirements-and-recruitment/.
Language requirements
German language requirements
English language requirements
Accepted certificates include
| Certificates | Minimum result |
|---|---|
Cambridge English Qualifications
|
Total: B2 First
|
How to apply?
Costs and funding
Tuition fees per semester
Varied
Semester contribution
The contribution per semester at the respective university can be found on the main MERCURI programme website.
Scholarships and financing information
Please enquire upon application and with the coordinating/participating universities.
Special promotion / funding of the programme
- Other (e.g. state level)
Living & services
Support for international students
- Buddy programme
- Accompanying programme
The respective general services and support are published on the website for each university.
Contact
Faculty of Economics and Law
- Adresse
- Würzburger Strasse 45, 63743 Aschaffenburg
- Contact us