Global Sports Management MA accadis Hochschule Bad Homburg | University of Applied Sciences

In the Global Sports Management programme, you will learn to recognise the opportunities in the sports market and to develop and implement strategic and operative action plans to secure them. You can look forward to varied tasks in clubs and associations, in the sporting goods industry, in media, licensing and event agencies or in the sponsoring departments of global corporations. You can focus on topics such as the football industry and qualify for challenging positions in clubs and agencies in football business.

This is a two-year full-time programme organised in six trimesters. The curriculum combines academic expertise with practical relevance, and furthermore, accadis Hochschule puts great emphasis on leadership and communication skills.

PROGRAMME CONTENT

Core Modules:

• Applied Global Strategy
• Sustainable Transformation
• Digitalisation and AI-enhanced Business Models
• Digitalisation and AI in Financial Markets

Programme-Specific Modules:

• Global Sports Professionals
• Global Sports Events
• Global Sports Industries
• Internationalisation of Sports Marketing (elective)
• Semester abroad or international project-based studies
• Real-life consulting case
• Thesis

Leadership Skills: 

• Human Resources Management
• Communication and Academic Skills
• Presentation and Rhetoric Skills
• Business Ethics
• Social Competence
• Cultural Awareness
• International Leadership

Language Skills:

• The language of instruction in the accadis Master's degree programmes is English, and our students improve their English proficiency level during their studies, as strong language skills are a fundamental competency in order to thrive in an international business context.
• German language skills at min. B1 level are essential to be successful in the application process for an internship and have a competitive advantage in the German job market after graduation. We recommend candidates complete courses in their home country before moving to Germany.

PROGRAMME CHARACTERISTICS

International Focus:

• Global network with established partnerships with universities and corporations
• Semester abroad options
• International student body

Practical Orientation:

• Experienced faculty with global business expertise
• Management concepts integrated into the curriculum
• Company presentations with business insights from renowned institutions

The curriculum structure is available on the website.

Internship in Germany or abroad: Gain valuable business experience in a renowned company in Germany or abroad.

• A Bachelor's degree in a business or management-related subject with min. 180 credit points (ECTS)
• English language proficiency: language certificates required. Applicants who have successfully completed an undergraduate degree in English and/or in English-speaking countries whose first language is English can be exempt from having to prove the English language level.
• Undergraduate students in their final academic year are qualified to apply.

• Admission fee: 800 EUR
• Administration fee (including public transport): 435 EUR every six months

You have the possibility to apply for our performance-based partial scholarships for enrolled international graduate students on completion of the first academic year at accadis in a Master's degree programme. Students will be informed of the invitation for applications in mid-September during year two.

• Career coaching
• Application training 
• Career Day

On-campus accommodation is not available. Students are responsible for finding an apartment and signing a personal lease. The accadis international students handbook contains a lot of information and website links to support during the search for accommodation. In addition, students will have access to the accadis portal, where regional housing offers are published on an irregular basis.