Global Marketing Management MA accadis Hochschule Bad Homburg | University of Applied Sciences
- Duration
- 4 semesters
- Language of instruction
- English
- Tuition fees
- 5,880 EUR
- Next application deadline
- Deadlines vary
- Language level required
- English: B2German: None
Programme overview
Quick facts
- Degree
- MA
- Duration
- 4 semesters
- Full-time / part-time
- Full-time
- Intake
- Trimester and quarter
- Joint degree / double degree programme
- No
- A Diploma supplement will be issued
- Yes
- Combined Master's degree / PhD programme
- No
Language of instruction
The language of delivery in the accadis Master's degree programmes is English.
Programme description
The Global Marketing Management MA degree programme is designed for students who want to broaden their marketing management knowledge, develop competitive concepts, and implement marketing solutions for globally operating companies.
This is a two-year, full-time programme organised in six trimesters. The curriculum combines academic expertise with practical relevance, and furthermore, accadis Hochschule places great emphasis on leadership and communication skills.
Additionally, an elective allows students to intensify their focus on the characteristics of the luxury goods sector in order to optimally address particularly demanding target groups.
PROGRAMME CONTENT
Core Modules:
- Applied Global Strategy
- Sustainable Transformation
- Digitalisation and AI-enhanced Business Models
- Digitalisation and AI in Financial Markets
Programme Specific Modules:
- Brand Management
- Consumer Behaviour
- Innovative Marketing Concepts
- Communication and Distribution of Luxury (elective)
- Real-life consulting case
- Semester Abroad or International Project-based Studies
- Master Thesis
Leadership Skills:
- International Human Resources Management
- Leadership and Communication Skills
- Business Ethics
- Research Methods and Academic Writing
PROGRAMME CHARACTERISTICS
International Focus:
- Global network with established partnerships with universities and corporations
- Semester abroad options
- International student body
Practical Orientation:
- Experienced faculty with global business expertise
- Management concepts integrated into the curriculum
- Company presentations with business insights from renowned institutions
Programme structure
You can find the curriculum on our website.
Mode of study
- Fully on-site
International elements in the curriculum
The curriculum of this study programme includes international elements that support global perspectives and cross-cultural learning:
- Integrated/optional study abroad unit(s)
It’s your choice as a full-time student: study a semester abroad or complete an internship.
Semester abroad: Gain unforgettable experiences during your semester abroad at one of over 100 universities all over the world! Countries such as Australia, Thailand, Finland, China, South Africa, England and many more await you.
Integrated internships
- Internship in Germany or abroad: Gain valuable business experience in a renowned company in Germany or abroad.
Application and admission
Application period(s)
Winter semester
| Applicants from | Applications begin | Application deadline | |
|---|---|---|---|
Non-EU countries
|
Not specified
|
15 June 2027
|
Academic admissions requirements
- A Bachelor's degree in a business or management-related subject with min. 180 credit points (ECTS)
- English language proficiency: language certificate required.
Applicants who have successfully completed an undergraduate degree in English and/or in English-speaking countries whose first language is English can be exempt from having to prove the English language level. - Undergraduate students in their final academic year are qualified to apply.
Language requirements
German language requirements
English language requirements
Accepted certificates include
| Certificates | Minimum result |
|---|---|
Duolingo English Test
|
Total: 120 / 160
|
TOEFL iBT (before 2026)
|
Total: 80 / 120
|
IELTS Academic
|
Total: 6.5 / 9
|
PTE Academic
|
Total: 56 / 90
|
How to apply?
Costs and funding
Tuition fees per semester
| Applicants from | Tuition fee | |
|---|---|---|
All countries
|
5,880 EUR
|
Semester contribution
- Admission fee: 800 EUR
- Administration fee (including public transport): 435 EUR every six month
Scholarships and financing information
You have the possibility to apply for our performance-based partial scholarships for enrolled international graduate students on completion of the first academic year at accadis in a Master's degree programme. Students will be informed of the invitation for applications in mid-September during year two.
Living & services
Support for international students
- Welcome event
- Buddy programme
Student services
Small study groups: interactive atmosphere and guidance from faculty
Coaching: personal development
Career advisory services
- Career coaching
- Application training
- Career Day
Accommodation
On-campus accommodation is not available. Students are responsible for finding an apartment and signing a personal lease. The accadis international students handbook contains a lot of information and website links to support students during the search for accommodation. In addition, students will have access to the accadis portal, where regional housing offers are published on an irregular basis.
Contact
International Office
- Name
- Markus Losert
- Adresse
- Am Weidenring 4, 61352 Bad Homburg vor der Höhe
- Contact us