Marketing and International Business University of Applied Sciences Koblenz

The Bachelor's degree programme in Marketing & International Business prepares you optimally for a career in global business. You will acquire solid specialist knowledge in marketing and international management, combined with practical experience through corporate projects and an integrated compulsory semester abroad. Thanks to studying entirely in English, you will be ideally equipped for the international job market. After successful completion, you can deepen your knowledge in a Master's degree course such as Business Management.

During your studies, you will develop skills in the following key areas:

• Digital Marketing and Social Media Marketing
• B2B Marketing
• Brand Management
• Market Research and Consumer Research
• International Management

The first semester encompasses foundational courses in lectures for Introduction to Business Administration, Economics I, Business Maths, Marketing Basics, Digital Transformation, International Business Law.

The second semester encompasses lectures in Operations Management, Economics II, Finance/Investing/Accounting/Taxes, Organisation & HR, Statistics and a seminar in Applied AI & New Technologies.

The third semester has a stronger focus on marketing & international business topics: Consumer Research, Digital Marketing, Market Research, International Business I, Current Trends in International Business and an elective. Courses are more like seminars than lectures.

The fourth semester further deepens the competencies: Social Media Marketing, Integrated Marketing Communication, B2B Marketing, International Business II, Applied Digital Marketing Practices and an elective. Courses are more like seminars than lectures.

The fifth semester is planned as a compulsory semester abroad.

The sixth semester starts with a three-week seminar in Project Management followed by a practical project (work-integrated learning). After that, students finalise their programme with a Bachelor's thesis.

Internships are not part of the programme.

The general requirements for university admission apply. In addition, this programme has restricted admission. This means there is a Numerus clausus (NC, a minimum grade requirement) or other special criteria. Only a limited number of applicants will be offered a place through a selection process. Applications for this programme are submitted via uni-assist. The application procedure is explained in detail on our application page.

To be admitted to the English-language Bachelor's programme in Marketing & International Business, you must also provide proof of English language proficiency at level C1 of the Common European Framework of Reference for Languages (CEFR).

The following certificates or diplomas are considered valid proof:

• Cambridge English: Certificate of Advanced English (CAE) with good results
• TOEFL: TOEFL iBT (95-120 points) or TOEFL PBT (627-677 points)

A study at the Koblenz University of Applied Sciences is free of tuition.
A semester fee of 322 EUR per semester (53.67 EUR per month) is required and covers the student semester ticket for local and regional public transportation.

Part-time employment possibilities are given on the public job market. However, German language skills may be obligatory.

With over 80 degree programmes, six departments, and three locations, Koblenz University of Applied Sciences offers a wide range of study formats — from on-campus to distance learning. Over 600 employees and 9,000 students form a dynamic community that embraces diversity and shapes future topics through applied research. The Campus Koblenz is nestled in a green area on the outskirts of the city. The modern architecture is not only visually appealing but also serves a practical purpose. Excellent facilities and modern laboratories support studying.

Every year, millions of people from near and far are drawn to the Rhine, which is undeniably at its most beautiful along the 180 km stretch between Cologne and Mainz. The Koblenz University of Applied Sciences is located exactly halfway along this route. Koblenz, the city where the Moselle and Rhine rivers converge, is one of the oldest cities in Germany. Students' life has everything one could desire. Cafés, clubs, bars and beer gardens, along with the beautiful old town and green areas provide a perfect environment.