Advertising & Brand Design (BA) SRH University

Would you rather click on online ads than block them? Do you love to develop both communication strategies and creative solutions? Are you interested in design and copy writing?

Then the BA programme in Advertising & Brand Design is exactly your thing. This programme combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of adverts. This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany.

This Bachelor's programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behaviour and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other.

Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields.

This internationally recognised BA programme in Advertising & Brand Design prepares students for careers in advertising agencies, marketing and advertising departments as well as in media companies and cultural businesses. You will also be able to access numerous postgraduate and Master's programmes.

First semester

• Foundations of Design I: Design Principles
• Foundations of Design II: Typography I, Photography I, Interactive Design I
• Foundations of Design III: Typography II, Photography II, Interactive Design II
• Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
• Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
• Communication Sciences: Communication Models + Research

Second semester

• Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
• Media + Account Planning: Channel Planning, Budgeting + Art Buying
• Marketing I: Business Models, Marketing Management
• Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
• Elective I
• Media Sciences: Media Models + Research

Third semester

• Marketing II: Nonprofit + Social Marketing
• Advertising + Society: Intercultural Communication, Cultural Studies
• Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
• Brand Design: Corporate Design, Logo Design, Packaging Design
• Project/Campaign/Pitch I: Client Project or Creative Award Competition
• Market Research I: Quantitative + Qualitative Methods, Survey Design

Fourth semester

• Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
• Brand Strategies: Brand Positioning + Brand Innovation
• Elective II
• Advertising Film: Production Scheduling, Production, Post Production
• Project/Campaign/Pitch II: Client Project or Creative Award Competition
• Lab Project

Fifth semester

• Internship/Semester abroad
• Free Project

Sixth semester

• Writing for Advertising II: Text for Commercials, Cross-Media + Transmedia
• Design Lab: Design Trends, Free Design Project
• Elective III
• Market Research II: Empirical Research
• Brand Spaces: Narrative Environments, Exhibition Design
• Advertising Futures: Weak Signals + Trends, Trend Analysis

Seventh semester

• Portfolio: Visual Branding, Portfolio Creation
• Application + Career: Preparation + Coaching
• Entrepreneurship + Media Law: Business Strategies, Copyright
• Writing Workshop / Thesis Preparation
• Bachelor's Thesis

In the fifth semester, students have the opportunity to do an internship abroad.

• General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
• CV
• Portfolio with approx. 10 creative works
• English language proficiency
• Copy of your identity card or passport

None

Students may purchase a discounted semester ticket or a discounted "Deutschlandticket" for public transport.

Working as a non-EU citizen: In possession of a valid German residence permit for study purposes, you are allowed to work for up to 120 full days (full day = eight hours per day) or 240 half days (half day = four hours) during the calendar year. However, freelance work is not permitted. Internships that are mandatory for the successful completion of your studies at SRH do not count towards the above-named 120 full days.

Employment that is considered “student part-time work” ("studentische Nebentätigkeit", e.g. employment as a student worker at a university or in a university-related organisation or "Werkstudent" activities at companies that are related to your studies) can be done without any time restrictions.

• SRH offers partial scholarships for talented international students.
• EU students can also benefit from our range of "study now – pay later" financing options.
• Please check our website for more information: https://www.srh-university.de/en/you-want-to-study/financing/.

Our Career Service supports students and alumni in planning their careers and sharpening their professional profile. Our service portfolio includes:

• Consultation services for students
• Career trainings and workshops
• Annual "Career Day" with job fair and workshops
• Support in finding a job or an internship for graduates and students

We do not own any student dormitories or hostels. However, we provide assistance in selecting accommodation prior to and after your arrival in Berlin.